Posted on by Nathalie Tay
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Siti Natrah Amirah trailblazes at Malaysian CMO Awards Discovery Edition
07 May
Siti Natrah Amirah stands as a prominent figure in Malaysia’s fashion marketing landscape, currently serving as the Head of Marketing & Creative at Siti Khadijah, a leading modest fashion brand.
Since joining the company in 2015, she has been instrumental in orchestrating over 100 brand campaigns, helping Siti Khadijah evolve from a local favorite to a household name in modest fashion.
Under Siti Natrah’s leadership, the brand’s emotional storytelling, like the viral 2017 “Nak… Mak teringan nak pakai telekung Siti Khadijah” billboard, has become a core strategy.
She has expanded Siti Khadijah’s marketing reach across digital, TV, radio, and retail media, helping drive record-breaking revenue increase over three years.
Her strategic acumen and innovative approach have not gone unnoticed. In 2024, she was honored with the Malaysian CMO Award for Best in Fashion Retail, a testament to her impactful contributions to the industry.
Beyond her professional achievements, Siti Natrah is known for her resilience and commitment to personal growth. She often shares insights on leadership and self-development, drawing from her own experiences to inspire others.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
