Video streaming behaviours differ when consumers watch alone and with others. According to Omnicom Media Group Asia Pacific’s (OMG APAC) latest research, ‘Connecting Connected TV’, the incidence of distracted viewing while doing chores or consuming other content declines by 13% when one watches with others. OMG APAC’s research, conducted in
By The Malketeer Sabah and Sarawak Aren’t the ‘Other’ Malaysia – It’s Time Our Ad Campaigns Celebrate That In the grand halls of Malaysian advertising, the spotlight has long favoured the Peninsula. From Merdeka campaigns in Putrajaya to Hari Raya tearjerkers in Kuala Lumpur, the narrative arc of our national
This Discovery Edition of the Malaysian CMO Awards celebrates 19 deserving CMOs who have never won before. The shortlisting and finalising of winners was done by industry award-winning peers who served as stringent pre-qualifiers, adding more prestige to the already high standards. They joined the quest for excellence and brought
By The Malketeer Rishad Tobaccowala argues that while the number of traditional jobs is shrinking, the amount of meaningful work is exploding As the dust of the 2020s settles, the world of work is undergoing a seismic shift, one that is as thrilling as it is unsettling. The lines between
By The Malketeer Why Smart Creators are Holding Back in 2025 In the hyper-connected world of 2025, where every swipe, like, and share can ripple through millions, creators wield immense influence. Yet, as powerful as their voices are, the real art lies in knowing when not to speak. As the
By The Malketeer Creative Brilliance Without Brand Anchors is Marketing’s Greatest Mistake In the high-stakes world of advertising, there’s a lurking danger that even the most creatively celebrated campaigns can fall into. A trap where the art of the ad eclipses the essence of the brand it’s meant to champion.
By The Malketeer The Ipsos Generations Report 2025 reveals the need for marketers to move beyond age-based stereotypes and embrace a more holistic view of their audiences. For decades, marketers have relied on neat generational labels like ‘Boomers’, ‘Gen X’, ‘Millennials’, and ‘Gen Z’ to guide their strategies. But as
By The Malketeer Welcome to #AgencyLife – Where Every Day is Pitch In the world of advertising, where deadlines are tight, briefs are vague, and ideas are worth their weight in Cannes Lions, a new kind of influencer is emerging – the Ad Agency Influencer. These aren’t your typical lifestyle
By The Malketeer The New Tech Showdown: Why Big Tech Can No Longer Ignore the East The tide is turning. For years, global tech giants like Meta, ByteDance, and Snap have enjoyed meteoric growth in some of the world’s fastest-growing digital markets across Asia-Pacific. But as the digital landscape matures,
By The Malketeer From Cola Wars to Digital Digs – Why the Best Brands Never Play it Safe Brand rivalries are the rock ‘n’ roll of marketing – raw, loud, and occasionally outrageous. They’re the thunderous riffs that keep the industry alive, reminding us that competition isn’t just about sales
