By The Malketeer Agencies must register their interest by 28 May, 3.00pm to be eligible for the bid, due 6 June 2025 As Malaysia inches closer towards becoming a cashless nation, one of its key digital payment engines is making a strategic move to deepen public engagement. Payments Network Malaysia
Adelene Wong, a seasoned professional in marketing and communications, has recently joined Perdana ParkCity Group as the Group Director of Marketing Communications. With over two decades of experience in Malaysia’s property sector, Adelene brings an extensive repertoire of expertise in branding, marketing, corporate communications, and sustainability to her new role.
University students took centre stage at the inaugural MAA TRAILBLAZERS: The Ad-venture Challenge, powered by BillUps and hosted by the Malaysian Advertisers Association (MAA), sweeping two of the top three spots, including the coveted champion’s title. The fast-paced, “Amazing Race”-style marketing competition saw Malaysia’s brightest young marketers – many still
By The Malketeer Sarawak is strategically redefining itself as a multi-sensory brand that blends nature, culture, and innovation In an era where tourist dollars hinge not just on destinations but the stories they tell, Sarawak is quietly scripting a tourism masterclass. With bold ambitions to welcome five million visitors and
By The Malketeer The Market Doesn’t Reward the Best—It Rewards the Best Marketed In a fair world, the best product should win. But in the real world especially one that scrolls, swipes, skips and shops on impulse—the best-known product wins. The most visible brand outperforms the most virtuous one. And
By The Malketeer In a bold move to redefine travel marketing, Malaysia Airlines doubles down on AI, data-driven creativity, and global storytelling As turbulence continues in global travel and tourism, Malaysia Airlines is charting a radically different course. One that’s powered by artificial intelligence, data, and a deepening alliance with
Laxshmaan Balakrishnan has been obsessed with advertising since he was a child. “It has been my passion ever since I was five or six years old,” he explains. “I didn’t understand why at the time, but I was mesmerised by how commercials were able to condense a story into 15
By The Malketeer Malaysia’s marketers can ride the RM300 billion wave of regional integration, FDI and real estate revival When roads are blocked for the ASEAN Summit 2025 and Waze turns crimson, it’s tempting to curse the motorcades and wonder if all this disruption is worth it. But beneath the
By The Malketeer China’s lifestyle brands are conquering Malaysia not with propaganda, but with price, precision, and people-first innovation For decades, “Made in China” was shorthand for cheap, mass-produced goods. Not anymore. In 2025, that label is being redefined on Malaysian soil not by political decree, but through a cultural
By The Malketeer The real battleground of influence isn’t on prime-time TV or splashy billboards, it’s in hyperlocal hashtags In a world obsessed with blue ticks and six-figure follower counts, something refreshingly authentic is unfolding across Malaysia’s digital and street-level economy. It isn’t happening in boardrooms or mega malls — it’s
