Adelene Wong, a seasoned professional in marketing and communications, has recently joined Perdana ParkCity Group as the Group Director of Marketing Communications.
With over two decades of experience in Malaysia’s property sector, Adelene brings an extensive repertoire of expertise in branding, marketing, corporate communications, and sustainability to her new role.
Her contributions to the industry have earned her the coveted title of Best CMO in the Property Development category at the recent prestigious Malaysian CMO Awards 2025.
Adelene’s professional journey has been enriched by diverse experiences with some of the nation’s leading property developers, including Gamuda Berhad, IGB Berhad, Sunway Berhad, and S P Setia Berhad.
Most notably, during her 11-year tenure at S P Setia, she served as General Manager for Group Brand Marketing & Corporate Communications. In this capacity, she played a pivotal role in enhancing brand visibility, crafting corporate messaging, managing crisis communications, and spearheading sustainability-focused initiatives.
Her dedication to the industry extends beyond her corporate endeavours. As one of Malaysia’s FIABCI evaluators, Adelene has contributed to recognising excellence within the property market.
Additionally, she has acted as a jury member for distinguished awards such as the Media Specialist Awards, Effie Awards, APPIES Awards, and PR Awards Singapore, championing the acknowledgment of innovation and best practices in marketing and communications.
At Perdana ParkCity Group, Adelene will lead the organisation’s marketing communications strategy, focusing on strengthening and expanding its brand identity, amplifying its digital presence, and promoting its sustainability narrative.
She will be overseeing the marketing, communications and group digital portfolios. She is enthusiastic about contributing to the Group’s vision and looks forward to collaborating with her new team as they pursue meaningful progress together.
This new role heralds an exciting chapter in Adelene’s career—a journey defined by creativity, collaboration, and a steadfast commitment to delivering impactful outcomes in the property sector.
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