By The Malketeer These days every ad campaign claims to save the planet, but how do we separate the real impact from recycled PR? From FMCG giants to boutique agencies, everyone’s draping themselves in green – sometimes quite literally. But with floods displacing communities in Kelantan, haze returning to our
By The Malketeer In 2025, Malaysian influencer marketing is undergoing a major glow-down and that’s a good thing. Forget the polished perfection of yesteryear. Winning content is raw, real, and refreshingly human. From TikTok comedy skits at the Tealive counter to viral confessionals filmed in a Myvi, it’s the everyday
By The Malketeer In a bid to reframe Malaysia’s appeal for the digital-age traveller, Tourism Malaysia has joined forces with global travel platform Agoda ahead of the much-anticipated Visit Malaysia 2026 (VM2026) campaign. The two-year strategic tie-up promises more than glossy promos, it’s a calculated pivot toward data-driven storytelling, global
By The Malketeer Once upon a time, during my days as a copywriter at O & M in the 1980s, the rules were profoundly simple. If your brand wanted to sound premium, modern, and desirable, you spoke English. Preferably with a British or American twang. From luxury car campaigns to
By The Malketeer Remember when brand loyalty was the thing? You bought your Colgate, drank your Milo, pumped your petrol at Shell and stayed true like a loyal spouse. Your mum used the same detergent for 20 years. Your dad only trusted one tyre shop, rain or shine. Now? Welcome
While many new hires rush to shed the ‘junior’ title, Amni is embracing every moment of it. “Being a junior allows me to explore so many things,” she explains. “I told my boss that I’m here to be a sponge and absorb as much knowledge as I can.” In Episode
This year’s Malaysian Marketing Conference had me on the edge of my seat. We had been on a blistering run for a while. Only two weeks prior, we hosted the Malaysian CMO Awards Discovery Edition and celebrated an amazing new set of winners for the year. We then carried this
By Sandeep Joseph After the buzzword AI, influencers are the biggest marketing flavour of the past few years. During Covid-19 pandemic, influencers became critical for advertisers, because they could film their own content and release it online, in an environment when shooting ads and films was banned because of fears
By The Malketeer Are Brands in Malaysia Getting Away by Just Ticking the Sustainability Box? Walk into any Malaysian hypermarket today and you’ll be greeted with a sea of “eco-friendly” labels, “green” claims, and packaging that screams sustainability. From shampoo bottles made with “30% less plastic” to biscuits packed
By The Malketeer The Art of Gossip is Malaysia’s Original Social Media They say word-of-mouth (WoM) is the best marketing tool. In Malaysia, that mouth usually belongs to a makcik — sometimes literal, often digital — and it’s buzzing with more influence than any agency pitch deck. Welcome to the
