By The Malketeer If there’s one truth marketers and agency folk everywhere are grappling with in 2025, it’s this: the ground keeps shifting beneath our feet. From the boardrooms of New York to the studios of Petaling Jaya, volatility has become the new baseline. Global account losses, restructuring, leadership shake-ups,
Grant Owens, Chief Strategy Officer at Critical Mass, explores the evolving art of brand storytelling in 2025. When we think of some of the biggest brand and marketing triumphs of this century (so far), certain names immediately come to mind—Apple, LEGO, Patagonia, Barbie, and Burberry, among others. Each of these
Mountainhead is a brutal wake-up call for marketers drunk on data. Jesse Armstrong’s Mountainhead isn’t just a satire about the tech elite – it’s a scalpel to the throat of modern marketing. Set in an off-grid bunker where five billionaire founders gather to assess the global mess their AIs have
By The Malketeer WPP is facing more than just a leadership vacuum. As Mark Read prepares to step down after a seven-year run as CEO, the holding group is also reportedly about to lose a client of colossal proportions: Mars. Sources suggest the US$1.7 billion media account is heading to
APPIES Malaysia has launched an interesting microsite that allows you to search, find, learn and share some of the most brilliant decade-long marketing work. You can explore this treasure trove of over 240 campaigns by Agency, Brand, Year, Rank and Campaign. And it is all here, on occasion of the
By The Malketeer In a digital economy where data is the most valuable currency, trust is the true wealth. Yet trust is fragile — built over time, but easily fractured in a single directive. This past week, trust came under pressure as Malaysia’s major telcos — CelcomDigi, Maxis, U Mobile,
Andrew Yeoh has stepped down as Group Head of Marketing at TIME dotCom after more than four years with the telco. During his tenure, Andrew led several standout initiatives, most notably the launch of the ‘Kabel Besar’ creative platform and a major brand refresh in October 2022. He has since
AI can now do what your agency used to charge six figures for. Design. Copy. Strategy. Content. All automated. All commoditised. All spin. No spine. So if everyone can make, the only thing that matters is what’s worth making. That’s not a job for the data guy. It’s the domain
By Claudian Navin Stanislaus “Those who cannot remember the past are condemned to repeat it.” — George Santayana There’s something oddly exhilarating about being on the cusp of the next big thing. That quiet rush of knowing you’re ahead of the curve, in on a secret before it breaks. It’s
By The Malketeer It’s no longer enough for brands to have a presence in Malaysia, they need to belong. In today’s fragmented, fiercely diverse landscape, national messaging alone won’t cut it. Malaysians expect their cultures, dialects, humour, and habits to be reflected in the ads they see, or they’ll simply
