Andrew Yeoh has stepped down as Group Head of Marketing at TIME dotCom after more than four years with the telco.
During his tenure, Andrew led several standout initiatives, most notably the launch of the ‘Kabel Besar’ creative platform and a major brand refresh in October 2022.
He has since anchored 19 campaigns under the ‘Kabel Besar’ creative, including the Effie-winning B2B campaign TIME’s 3Cs of digitalisation, Tiada Lagi Drama Pukul 7 Dengan WiFi 7 and their recent Hari Raya film Rumah Terbuka Kabel Besar.
Not only that, the brand refresh helped boost TIME dotCom’s market capitalisation by over RM3 billion.
Andrew also won CMO of the Year at the prestigious Malaysian CMO Awards 2023 for Best In Telco Marketing. Under his leadership, TIME also won Malaysia’s only D&AD Pencil in 2023, and several APPIES awards.
Prior to TIME dotCom, Andrew served as the Head of Strategy at Naga DDB and Head of Marketing at Ikano Center, where he was also awarded CMO of the Year at the Malaysian CMO Awards 2020 (Best Marketer in Retail & Promotions Marketing).
Andrew is currently taking a short break before beginning his next adventure.
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