By The Malketeer There’s no doubt that artificial intelligence is the new hype. The promise of precision. The allure of scale. The dream of cracking consumer behaviour down to a science. Let’s face it, when everyone has access to the same tools, the same dashboards, and the same predictive models
sooka, Malaysia’s leading streaming service, celebrates its 4th anniversary with a series of exciting announcements, including technology upgrades, customer rewards, and limited-time offers. This milestone underscores sooka’s position as one of the country’s fastest-growing entertainment platforms, built on four years of innovation, user-centric development, and a deep connection with Malaysians
From Shanghai to KL, D Sriram shares his wisdom with Malaysia’s marketing industry. Sriram has seen it all. He’s worked in agencies, with media specialists, helped drive startups, earned a pilot’s licence and speaks fluent Mandarin. His career highlights include being CEO of Aegis Media China, AsiaPac CEO of Starcom
By The Malketeer If there’s one message Malaysians are sending loud and clear right now, it’s this: “Fix the economy.” The latest Merdeka Centre National Survey (May 2025) reveals that 73% of Malaysian voters identify economic issues as the country’s biggest challenge. Topping the list is inflation (33%), followed by economic
Malaysia’s advertising market continues to evolve within a broader environment marked by economic ambiguity and geopolitical headwinds. One of the most immediate concerns for 2025 stems from shifting U.S. trade policy. While tariffs on Malaysian exports were initially raised to 24%, they were later reduced to the general rate of
By The Malketeer Love it, loathe it, or find it downright weird, Labubu is everywhere. The elf-eared, toothy little monster has stormed from the shelves of Pop Mart to the arms of celebrities and collectors around the globe. It has sparked queuing frenzies, social media obsession, and even airport security
By Andy See and Matthew Mendelsohn For a long time, a brand was just your logo, your CEO, your brand ambassadors and your products. This was particularly true when we had to rely on mass media to send the same message through static media channels. But in a world of
By The Malketeer Once upon a time, if you wanted to break into advertising or marketing, you needed three things: Connections, credentials, and a cubicle in Damansara Heights. Today? You just need a cracked phone, a half-decent signal, and the guts to press – post. The creative revolution is already
The promotion for “Visit Malaysia Year 2026” has started in a big way in January 2025. Malaysia is aiming to raise the number of tourists arriving to 35 million. This is phantastic news for everyone in the tourism industry and (people) transportation sectors. While the Ministry of Tourism promotes the
By The Malketeer If marketers thought 2024 was a tough cookie, 2025 is that same cookie thrown into a blender, microwaved, deep-fried in AI-generated oil, and served on a budget-slashing platter with a side of CEO exits. It looks like 2025 is beginning to be a full-blown marketing earthquake. With
