Posted on by Nathalie Tay
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The NexGen Show Episode 15 Uncovers The Missing Link In Malaysian Advertising
13 May
There’s something missing from Malaysian advertising — and it might not be what you think.
In Episode 15 of The NexGen Show, Prof. Harmandar Singh interviews rising brand strategist Kerryane Tan about the importance of embracing our country’s cultural diversity.
“Culture is not something that only lasts a few months. It is something that will impact your business for the next three to five years,” she shares. “But this can be tough to explain to clients when all they want is sales.”
Discovering her passion for strategy during an internship, Kerryane is now on a mission to help brands connect meaningfully with their customers through understanding culture.
“In Malaysia, we are extremely sensitive about a lot of things,” she muses. “How do we sidestep those sensitivities to create good ads? That’s the question I always throw to my creatives.”
Listen to these insights in the latest episode of The NexGen Show. New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
