Posted on by Nathalie Tay
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ADVOLUTION#2: MEETING OF MINDS AND HEARTS
17 Apr
AdVolution#2 was an afternoon journey of discovery about new conversations.
From a global creative head who’s just launched a consultancy called ballsy, to an amazingly talented young film director.
From a sports marketing and gaming pro whose global-trotting exploits secured the biggest names on the planet, to a game-changing champion of local brands who once created a wedding portal!
And not forgetting one brilliant Creative Director who once edited the biggest Women’s magazine in Malaysia.
An afternoon of conversations we never had, with some people you never met.
Stephanie Wong, COO of Big Tree Outdoor and Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory
Ham, RHB’s Sani Murad and VJ.
Marketing Magazine CMO Sanjay Bedi, Sasha Bashir – Manager of Branded Content & Concept Creator at Media Prima Omnia, and Vishnu Devarajan COO of Marketing Magazine.
CREATIVE CULTURE HACKING
VJ is undoubtedly Malaysia’s proud flag carrier on the global stage. He went to Jakarta some years ago and helped Gojek achieve cult-like status there, working closely with the founder who later became a government Minister. VJ’s adventures continued when he was approached by the celebrated Gary Vaynerchuk to join them. That sparked another illustrious journey for this man from Taiping.
If you think marketing is just about ads and promotions, Farhan will make you think again. He has helped transform brands at like SAJI, Jasmine, and BABA’S, making them household names. His unique blend of strategy, innovation, and storytelling has reshaped consumer engagement in FMCG and beyond.
Farhan Hafetz – Head of Brand Management & New Product Development, Jasmine Food Corporation
CREATIVITY UNPLUGGED
When it comes to bold, fearless creativity, Claudia is in a league of her own. She has crafted award-winning campaigns for top brands like Mars Petcare, Guardian, and AIA. With a knack for blending storytelling, digital innovation, and brand strategy, Claudia transforms ideas into cultural moments.
Adrian is a dynamic entrepreneur at the forefront of esports and gaming technology. He has propelled the company to become a leading esports marketing group in Asia, collaborating with over 60 brands, including Mountain Dew, Red Bull, Valve, Riot Games, and Tencent Games. Adrian’s innovative approach has expanded EBN’s reach across 19 markets, recently extending into the Middle East and Africa.
Adrian Gaffor – Group CEO of Esports Business Network & CEO of The Gaming Company
A FILM MAKER’S JOURNEY
Some storytellers don’t need to be loud—they let their work speak for them. Xin Ruu, a rising filmmaker at Graph Studio, is one such artist. With a deep passion for visual storytelling and emotional depth, she crafts films that captivate audiences and leave a lasting impact. Her award-winning short “Papayah” showcased her ability to turn everyday moments into powerful narratives, earning her industry recognition.
Xin Ruu – Film Director, Graph Studio
AdVolution#3 will be held on June 20, 2025. Bookings accepted at 03-77262588.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
