Marketing

sooka, Malaysia’s leading streaming service and the country’s fastest-growing OTT platform, today announced a series of strategic collaborations with key industry partners—including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to offer greater value, wider accessibility, and more touchpoints for its users. Currently ranked as

By The Malketeer Sometimes the best brand battles don’t happen in boardrooms or billion-dollar ad campaigns—they happen over a cup of aromatic chai. In Karachi, a cheeky little café called Sattarbuksh just pulled off what many thought impossible: it legally beat Starbucks at its own game. After years of legal

YTL Communications made history again today as the first telco in Malaysia to commercially launch 5G Advanced through its service brand, Yes. The rollout, already deployed in the Klang Valley and set for nationwide completion by December 2025, delivers deeper 5G coverage, faster performance and AI-ready connectivity to benefit consumers and businesses alike.

Former Taylor’s Education Group Chief Marketing Officer Ben Foo has been appointed Chief Executive Officer of Woodpeckers Group, the fast-growing F&B operator behind llaollao, ChaTraMue, Shae.co, fine dining restaurant TBC, and Paddle & Pour Café. Ben was drawn to the group’s entrepreneurial spirit and growth ambitions, citing the founders’ boldness

HLB Private Bank has unveiled a bold new regional branding campaign, signalling its ambition to redefine the private banking experience for Asia’s high net-worth (HNW) and ultra-high net-worth (UHNW) clients. Anchored in the idea that true legacy is built through dialogue as much as financial strategy, the campaign introduces a

In a landmark step towards a greener Malaysia, ATLAS Vending, the vending machine arm of Etika Sdn Bhd, and the Solid Waste Management and Public Cleansing Corporation (SW Corp) today signed a Memorandum of Understanding (MOU) at SW Corp’s headquarters in Cyberjaya. This public-private partnership unites two national leaders with