Marketing

Almost 90% of Orang Asli Households Live In Povert

Safe and secure housing remains one of the most pressing needs among Orang Asli communities in Malaysia. According to the Department of Orang Asli Development (JAKOA), 89.4 percent of Orang Asli households continue to live in poverty. Temporary structures often cannot withstand heavy rains, leaving families vulnerable to displacement and damage year

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Proton vs Perodua: Malaysia’s EV Moment of Truth 

By The Malketeer Malaysia’s EV story just got even more interesting. For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision. But when Proton publicly teased an EV between RM60,000 and

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Kabhi Khushi, Kabhi Light

By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory There’s something electric in the air in Kuala Lumpur in late October, a dusk-light charged with golden lamps, the hubbub of people, the scent of cardamom and sugar. I’m walking through The Curve in Mutiara Damansara just before sunset, camera in

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Budget 2026: The Exciting Year of Marketing Evolution!

By Darren Yuen, CEO, IPG Mediabrands Budget 2026 isn’t business as usual. It’s Malaysia’s fiscal reality check, a RM470 billion statement of intent that trades comfort for clarity. Gone are the days when growth was fuelled by broad subsidies and easy optimism. This budget is about accountability, innovation, and long-term

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sooka Boosts Accessibility to LIVE Sports & Entertainment Through Strategic Partnerships with Leading Local Brands

sooka, Malaysia’s leading streaming service and the country’s fastest-growing OTT platform, today announced a series of strategic collaborations with key industry partners—including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to offer greater value, wider accessibility, and more touchpoints for its users. Currently ranked as

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How Pakistan’s Sattarbuksh Outbrewed Starbucks

By The Malketeer Sometimes the best brand battles don’t happen in boardrooms or billion-dollar ad campaigns—they happen over a cup of aromatic chai. In Karachi, a cheeky little café called Sattarbuksh just pulled off what many thought impossible: it legally beat Starbucks at its own game. After years of legal

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Rudy Khaw exits as CEO of AirAsia Brand Co.

In a move that will send ripples across Malaysia’s marketing and branding community, Rudy Khaw has departed from his role at AirAsia Brand Co. Though the company has yet to release an official statement, the news has sparked speculation about what the transition could mean for both Rudy’s next chapter

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