By Claudian Navin Stanislaus Influencer marketing has become the miracle elixir every brand and marketer now swears by. Drop two creators in any media plan, and the metrics bloom. Make it the trending two, and the pitch is won. As if influencers next to anything guarantees a sale. Influencers now
By The Malketeer New York has seen polished billionaires, smooth technocrats and media-made figures ascend to power. But in 2025, the city chose something very different. It chose a boyish, South Asian, Muslim socialist-leaning politician from Queens — Zohran Mamdani, armed not with a corporate war chest, but with community
Jasmine Food Corporation today proudly announced the launch of Jasmine Oppa Rice, marking a new milestone as Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes. As K-pop and Korean culture continue to captivate Malaysians, from the music we listen to, the dramas we watch,
When most universities talk about AI, they speak in terms of tools, courses or labs. Multimedia University (MMU) took a different path. It made AI part of its DNA. “AI isn’t a department, it’s not a lab, and it’s not just a course,” says Professor Dato’ Dr. Mazliham Mohd Su’ud,
By The Malketeer If you feel the world has become noisier but not wiser, you’re not imagining it. We scroll faster, judge quicker, and copy trends before questioning them. In marketing rooms once fuelled by curiosity, we now see more dashboards than debates and more instant opinions than original thinking.
By AdForum The advertising and marketing industry stands at an inflection point, balancing revolutionary technological change with a renaissance of human creativity. According to insights synthesized by leading industry consultants at this month’s AdForum Summit in London, six critical shifts are reshaping the marketing industry. The Return to Integration After
By The Malketeer You don’t have to like Donald Trump to learn from him. You don’t have to vote for him, quote him, or applaud him. But if you’re in marketing, communications, branding, politics, public influence, or culture–building, you ignore him at your own peril. Trump is many things, depending
By The Malketeer There’s a quiet power in timing. When a global giant chooses to refresh its identity after almost 25 years, it’s never cosmetic — it’s cultural. PepsiCo has rolled out a brand-new corporate identity, and yes, the headlines are buzzing about the smile. But behind that curve is
By The Malketeer Reinhold Messner never carried oxygen. He carried conviction. He didn’t just climb mountains — he changed how the world thinks about climbing them. The Italian mountaineer from South Tyrol is credited with redefining high-altitude mountaineering. No bottled oxygen. No fixed ropes. No giant teams hauling ladders and
We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC, to help sponsors, rights-holders, marketers and broadcasters in the region understand the cultural trends driving the evolution of sport and fandom. In 2026, multiple major sporting events will take place locally and
