By AdForum The advertising and marketing industry stands at an inflection point, balancing revolutionary technological change with a renaissance of human creativity. According to insights synthesized by leading industry consultants at this month’s AdForum Summit in London, six critical shifts are reshaping the marketing industry. The Return to Integration After
By The Malketeer You don’t have to like Donald Trump to learn from him. You don’t have to vote for him, quote him, or applaud him. But if you’re in marketing, communications, branding, politics, public influence, or culture–building, you ignore him at your own peril. Trump is many things, depending
By The Malketeer There’s a quiet power in timing. When a global giant chooses to refresh its identity after almost 25 years, it’s never cosmetic — it’s cultural. PepsiCo has rolled out a brand-new corporate identity, and yes, the headlines are buzzing about the smile. But behind that curve is
By The Malketeer Reinhold Messner never carried oxygen. He carried conviction. He didn’t just climb mountains — he changed how the world thinks about climbing them. The Italian mountaineer from South Tyrol is credited with redefining high-altitude mountaineering. No bottled oxygen. No fixed ropes. No giant teams hauling ladders and
We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC, to help sponsors, rights-holders, marketers and broadcasters in the region understand the cultural trends driving the evolution of sport and fandom. In 2026, multiple major sporting events will take place locally and
By The Malketeer When a TikTok video showing a can of Gold Coin sweetened creamer with Hebrew writing went viral, it sparked an online uproar — and a wave of boycott calls. Many Malaysians, unaware of the product’s export context, assumed that Fraser & Neave Holdings Bhd (F&N) had entered
Safe and secure housing remains one of the most pressing needs among Orang Asli communities in Malaysia. According to the Department of Orang Asli Development (JAKOA), 89.4 percent of Orang Asli households continue to live in poverty. Temporary structures often cannot withstand heavy rains, leaving families vulnerable to displacement and damage year
By The Malketeer Malaysia’s EV story just got even more interesting. For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision. But when Proton publicly teased an EV between RM60,000 and
By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory There’s something electric in the air in Kuala Lumpur in late October, a dusk-light charged with golden lamps, the hubbub of people, the scent of cardamom and sugar. I’m walking through The Curve in Mutiara Damansara just before sunset, camera in
By Darren Yuen, CEO, IPG Mediabrands Budget 2026 isn’t business as usual. It’s Malaysia’s fiscal reality check, a RM470 billion statement of intent that trades comfort for clarity. Gone are the days when growth was fuelled by broad subsidies and easy optimism. This budget is about accountability, innovation, and long-term
