In this intriguing podcast Edelman’s Global President Integrated Solutions & Delivery shares his perspective on how earned brand is emerging as the ‘new performance marketing’ as we embrace AI in all facets of our lives. Seasoned marketers know the drill: you invest in media, run campaigns, track clicks, measure conversions. But
By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory As the year winds down, it’s time to smell the coffee. The FMCG category has witnessed plenty of froth over the year, so what does the data mean for its players? I dived into the recently published report from Bain and NIQ,
By The Malketeer Digital inclusion doesn’t usually grab headlines. No confetti, no 11.11 countdown clock, no influencer flash mobs. But sometimes the most important brand story isn’t loud — it’s local. When Shopee rolled into Papar, Sabah, with its Rai Lokal Jelajah Komuniti series, this wasn’t just another CSR ribbon-cutting
By The Malketeer In Malaysia, we like to believe multiculturalism is baked into our DNA — sambal next to kimchi next to chutney next to soy sauce, all on the same table. But cultural celebration without cultural understanding? That’s where even well-intentioned brands can tip from “Malaysia Truly Asia” into
By The Malketeer Every so often, the Booker Prize reminds us of something the marketing industry forgets in its chase for “thumb-stopping content”: real stories don’t need polish. They need truth. This year, that truth came from David Szalay, the British-Hungarian writer who picked up the 2025 Booker Prize for
Boycotts used to be an occasional tremor in the marketplace. Today, they feel like a weekly weather report. In Malaysia, we’ve entered an era where purchasing power has become a moral weapon. Every ringgit spent carries an ethical signature. Every cup of coffee, every subscription, every sneaker brand now comes
By Prof Harmandar Singh – Chairman, Malaysian Media Conference (MMC) 2025 Once upon a time, marketing was about mass. Mass reach. Mass impressions. Mass delusion. But 2025 changed the playbook. The Malaysian Media Conference (MMC) didn’t just talk about audiences; it talked about tribes. Real people bound by belief, behaviour
By The Malketeer There are policy decisions that rattle industries. Then there are those that quietly shift habits, culture, and marketing behaviour — often with deeper ripples than first assumed. Thailand’s new enforcement on afternoon alcohol restrictions sits firmly in the second category. Under updated rules, anyone caught drinking —
By The Malketeer PETRONAS has named Arni Laily Anwarrudin as its senior general manager of strategic communications, effective 1 November 2025 — signalling a sharpened, more integrated communications agenda as Malaysia’s national energy company steps deeper into its PETRONAS 2.0 transformation era. In her expanded remit, Arni now oversees enterprise-wide
By The Malketeer 2025 felt like an entire decade packed into twelve frenetic months. AI sprinted faster than anyone planned. Budgets tightened. Brands became more cautious than creative. And yet — audiences evolved faster than both. If 2024 was the year we “experimented with AI,” then 2025 was the year
