Somewhere between a toddler’s sticky fingers and a parent’s despair, a 90-second earworm turned into a US$400 million company. Not a superhero franchise. Not a gaming platform. But a children’s song that goes doo, doo, doo, doo, doo, doo. It’s tempting to laugh at Baby Shark as just another internet
Here’s a truth we don’t talk about enough —Malaysia is quietly stepping into its biggest demographic transformation since Merdeka. By 2048, one in seven Malaysians will be an older adult. Not “senior citizens” in the old sense of the word — but a new generation of older Malaysians who are
By The Malketeer Universal Music Malaysia’s decision to pull Dolla’s Question music video after public backlash is more than a headline about wardrobe choices. It’s a sharp reminder that in Malaysia, creativity doesn’t exist in a vacuum — it lives inside a cultural ecosystem that reacts, recalibrates, and occasionally bites
Pine Labs, one of India’s fastest-rising fintech players, made its public debut today, marking a major milestone for the company and for Fave, the Malaysian-founded startup that joined the group in 2021. Fave, cofounded in 2015, became part of Pine Labs after an acquisition that integrated its consumer payments and
Pos Malaysia Berhad, the national post and parcel service provider, officially launched Stamp Week 2025 today with the theme ‘Classic Animation’, celebrating beloved Malaysian animated series from the 1990s including Keluang Man, Anak-anak Sidek, Yokies, and Hikayat Sang Kancil. The launch, held at Pos Centre of Development (PosCODE) in Bangi
In this intriguing podcast Edelman’s Global President Integrated Solutions & Delivery shares his perspective on how earned brand is emerging as the ‘new performance marketing’ as we embrace AI in all facets of our lives. Seasoned marketers know the drill: you invest in media, run campaigns, track clicks, measure conversions. But
By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory As the year winds down, it’s time to smell the coffee. The FMCG category has witnessed plenty of froth over the year, so what does the data mean for its players? I dived into the recently published report from Bain and NIQ,
By The Malketeer Digital inclusion doesn’t usually grab headlines. No confetti, no 11.11 countdown clock, no influencer flash mobs. But sometimes the most important brand story isn’t loud — it’s local. When Shopee rolled into Papar, Sabah, with its Rai Lokal Jelajah Komuniti series, this wasn’t just another CSR ribbon-cutting
By The Malketeer In Malaysia, we like to believe multiculturalism is baked into our DNA — sambal next to kimchi next to chutney next to soy sauce, all on the same table. But cultural celebration without cultural understanding? That’s where even well-intentioned brands can tip from “Malaysia Truly Asia” into
By The Malketeer Every so often, the Booker Prize reminds us of something the marketing industry forgets in its chase for “thumb-stopping content”: real stories don’t need polish. They need truth. This year, that truth came from David Szalay, the British-Hungarian writer who picked up the 2025 Booker Prize for
