Marketing

Maxis appoints Andrew Yeoh as new Head of Brand & Marketing

Malaysian telco Maxis has named Andrew Yeoh as its new Head of Brand & Marketing, effective 1 December. He formally succeeds Wong Tse San, who held the role since February 2024 after leading Maxis’ brand and enterprise marcomms. Prior to Maxis, Andrew served as the Group Head of Marketing at

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TBWA\Asia and Backslash Unveil Eastfluence

By India Fizer As American cultural dominance shows growing signs of fatigue, a new force is quietly, and powerfully, reshaping what the world wants. Eastfluence, a new report from TBWA\Asia and cultural intelligence unit Backslash, makes a bold case: Asia is now setting the tone for global aspiration. Far from a

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7 Ways to Turbocharge your Thinking for 2026

In the age of AI, it’s a company’s thinking that sets it apart. Yet most marketers are followers: they simply follow industry trends, target audiences and best practices. It takes discipline to generate truly innovative thinking – thinking that can gain real competitive advantage. And one of the most powerful

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From Destination to Discovery: Sabah’s New Chapter in Tourism

The world is full of beautiful places. But sometimes, beauty reveals something truer: an invitation to slow down, look closer and connect with intention. At a time when destinations compete for attention the way brands chase loyalty, many respond with louder campaigns and bigger declarations. In a global tourism landscape

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