As Malaysians wind down the year and look for meaningful ways to celebrate, Pizza Hut Malaysia is ushering in the festive season with a joyful, flavour-filled campaign built around the spirit of Feed Good Times. This year-end, Pizza Hut brings its celebrations to life through craveable innovations, playful cultural moments,
By Chris Jaques When was the last time that your Marketing truly transformed the performance of your business? When did you totally disrupt your industry? For most marketers – if they’re honest – the answer is “Never”.Which is why I love Labubu. Because it was Labubu’s Marketing – and only
For four decades, Malaysia’s automotive story was a respectable one — steady, cautious, occasionally ambitious, but largely reactive. We assembled. We imported. We consumed. The Proton Saga gave us pride, but not quite propulsion. Then 2025 happened. This was the year the Malaysian car industry quietly stopped asking, “What’s coming
San Francisco has done something that will make brand managers, lawyers, and marketers equally uncomfortable — it has sued the food industry for doing its job too well. In early December, the city filed a sweeping lawsuit against some of America’s biggest food manufacturers—names that dominate supermarket aisles and advertising
Brands that truly resonate with consumers possess more than aesthetic appeal. They embody values, foster emotional connections, and provide consistent, meaningful experiences. In Malaysia and the broader APAC region, these brands utilise in-depth insights from social listening and data analytics to closely align their narratives with local culture, consumer needs,
Kraft Heinz’s decision to appoint Steve Cahillane as its new CEO is not merely a leadership change. It is a strategic signal to investors, potential buyers and the wider consumer industry that the company is preparing for a far more consequential reset — one that goes beyond splitting its business
Langkawi’s tourism story is no longer about recovery. It is about momentum — and what that momentum signals for Malaysia’s broader destination brand as Visit Malaysia 2026 (VM2026) approaches. In the first 11 months of 2025, Langkawi recorded more than 2.6 million airpassengers, a 13.8 per cent year-on-year increase, already
As Selgate Healthcare accelerates its growth into one of Malaysia’s most forward-thinking integrated health and wellness providers, Tengku Iesta Tengku Alaudin is steering the Group’s brand, marketing, and communications strategy to strengthen market presence, deepen consumer trust, and elevate Selgate’s position within the national healthcare ecosystem. Beyond his marketing leadership,
Capital A today announced the departure of Aireen Omar, marking the conclusion of her remarkable 20-year career driving innovation, growth and digital transformation across the Group’s aviation and technology businesses. Aireen joined AirAsia as Head of Corporate Finance, where she led aircraft financing and procurement, treasury, investor relations, and key
Lo Wei Tzen has joined U Mobile as Head of Brand, reporting to Bernard Lee. He moves from CelcomDigi, where he served as Head of Enterprise Business Communications and InnoCo, steering how the brand showed up for corporate and government clients in a fast-changing tech landscape. At CelcomDigi, he also
