In the race to attract the next wave of global travellers, Malaysia’s airport rail link operator is betting on something surprisingly simple — people. Express Rail Link (ERL), operator of KLIA Ekspres and KLIA Transit, has renewed its partnership with creative agency BLWN for a second consecutive term, extending a
Every Ramadan and Raya season, Malaysian brands seem to compete in the same emotional Olympics. The brief is almost predictable: tug the heartstrings, deliver the twist ending, and cue the tears just in time for buka puasa. This year, however, PLUS Malaysia has chosen a very different route. Instead of
When the CEO won’t swallow his own product, the brand chokes a little too. AdWeek recently carried a sharp, unsparing account of Chris Kempczinski gamely attempting to eat his company’s newest flagship burger on camera. It should have been a lay-up. Instead, it became a small but telling parable about
When a postman turns up at your gate, you expect a parcel. Not a promise. Yet that is precisely what Pos Malaysia Berhad is delivering this school term — not just packages, but possibility. In collaboration with Perbadanan Kota Buku, the national postal operator has helped distribute more than two
WPP is not trimming at the edges. It is rewiring the machine. The Guardian reports that the British advertising giant has unveiled a sweeping overhaul aimed at saving £500 million annually by 2028, as it attempts to reposition itself as what CEO Cindy Rose calls a “simpler, lower-cost, AI-enabled business.”
“Have a nice day” used to be a courtesy. Now, at 500 pilot outlets across the United States, it’s data. Burger King is testing AI-powered headsets—branded BK Assistant—that analyse drive-thru conversations and generate aggregated “friendliness scores” based on keywords such as “please” and “thank you.” The system, powered by OpenAI,
Malaysian influencer Muhammad Affizy Mohd Khairy, better known as Agy, has found himself at the centre of a digital storm after his Raya single LaLa Raya triggered widespread backlash across social platforms. According to social listening firm Dataxet Malaysia, 95% of online sentiment surrounding the release was negative, with just
On December 4, 2025, two Grab riders in Kuala Lumpur were not on a campaign brief. They were not filming branded content. They were not activating a festive promotion. They were knee-deep in floodwater, unclogging a drain. In a 20-second TikTok clip that clocked more than half a million views,
Australia’s Woolworths thought it was adding warmth to automation. Instead, it added a mother. Its AI assistant, Olive, recently had to be “re-scripted” after customers complained that the bot claimed to be human, reminisced about its mum, and indulged in what users described as “fake banter”. One shopper said Olive
Branding & Strategy Consultancy Sdn Bhd and its director Choo Chee Keong have been ordered by the Kuala Lumpur High Court to pay nearly RM1.2 million to Ijeon Foodservice (M) Sdn Bhd after failing to deliver contracted branding and marketing services. The ruling, delivered by Judicial Commissioner Gan Techiong, goes
