By The Malketeer Leo Roars With 15,000 Creative Minds Across 90 Countries Publicis Groupe has announced the fusion of two of its creative powerhouses – Leo Burnett and Publicis Worldwide – into a singular creative force simply dubbed ‘Leo’. The move brings together 15,000 creative minds across 90 countries, marking
By The Malketeer From Bespoke Teams to Bold Moves: The WPP Era Ends Starbucks, the US coffee giant synonymous with lattes and loyalty programmes, has bid farewell to WPP as its US Creative Agency of Record. The coffee chain has instead turned to New York-based Anomaly, a move that signals
SEEK, the parent company of Asia’s leading online employment marketplaces Jobstreet and Jobsdb, has announced senior leadership changes to support its growth agenda in the region. Vic Sithasanan, who led the Malaysian operations since 2021, will step into the role of Managing Director (MD) for Jobstreet in Singapore. This strategic
By The Malketeer The Ad Giant’s Bold Move to Regain its Edge Signals Seismic Shift in Agency Culture WPP, the UK-based advertising titan, is shaking things up with a new workplace policy that mandates a four-day office week for its global workforce of 114,000 employees starting April 2025. This makes WPP
By The Malketeer Strategic Homecoming Signals Havas’ Commitment to its Integration-Focused Converged Strategy In a pivotal move to accelerate its regional growth, Havas Media Network has appointed industry veteran Pankaj Nayak as CEO of Singapore operations and President of Southeast Asia, leveraging his extensive experience to drive the network’s ambitious expansion
In a year marked by the loss of their Founder IB implemented an ambitious transformation plan which has led to a simpler organization with a clearer purpose, demonstrating unparalleled resilience and strategic leadership. The core team have steered the company towards a commitment to client centricity, growth, innovation and deep
