By The Malketeer SAMA Debuts in Thailand in Cross-Border Marketing Collaboration The marketing world is abuzz with the arrival of SAMA – the Strategic Asia Marketing Alliance – an ambitious new player determined to revolutionise regional marketing strategies. With its official debut in Bangkok on 25 March 2025, SAMA is
Star Media Group, which has a diverse portfolio that includes the country’s leading English-language newspaper and news portal, multiple radio stations, event businesses and more, is embarking on a journey to unify and leverage its customer data effectively. The media powerhouse has chosen Antsomi CDP 365 as its customer data
Lim Xin Ruu the winner of the Kancils Sick Six New Director’s Challenge 2024 for her emotional film ‘Papayah’ produced in partnership with Graph Studio, has also picked up the Gold New Director Lotus at ADFEST 2025. Not only that, hers is the only Gold awarded in the category. ‘Papayah’,
Catcha Digital Berhad (“Catcha Digital”) today announced that it has entered into a conditional share sale agreement to acquire a 51% equity interest in DS Services Sdn Bhd (“Digital Symphony”) for a cash consideration of RM22.95 million (subject to the adjustments as set out in the conditional share sale agreement).
Omnicom Media Group agency PHD has appointed Kiron Kesav as Chief Strategy Officer, APAC. In his role, Kesav will lead strategic planning, business growth, innovation, and digital transformation, powered by the Omni open operating system. With over 15 years of industry experience, Kesav was most recently OMG Malaysia’s Chief Strategy Officer,
Catcha Digital Berhad (“Catcha Digital”) today announced that iMedia Asia Sdn Bhd (“iMedia”), a wholly-owned subsidiary of Catcha Digital, has entered into a conditional share sale agreement to acquire a majority shareholding of 60% in Framemotion Studio Sdn Bhd (“FrameMotion”). FrameMotion is expected to deliver a profit after tax and
OATSIDE, Asia’s leading plant-based milk brand, has appointed Trapper as its media agency of record (AOR) for Malaysia, reinforcing its commitment to expanding its presence in the market. This collaboration brings together two homegrown brands—OATSIDE from Singapore and Trapper from Malaysia—as they work together to drive brand growth and consumer
Universal McCann, the global media agency network of IPG Mediabrands, today announced the launch of BrandSync360, a proprietary, next-generation brand performance tracker designed to address the evolving needs of modern marketing. BrandSync360 empowers brands with the tools to monitor, measure, and optimise their communication activities with unprecedented precision and clarity,
By The Malketeer A Rare Independent Global Network with Profound Automotive Expertise In a strategic move that underscores the evolving landscape of automotive advertising, Mini has appointed German independent agency Jung Von Matt to oversee its global creative account. The decision follows a competitive pitch and marks a significant reunion
“Consumers have become more financially conscious. Convincing them to spend their time and money at the cinema has become increasingly challenging,” says Nicholas Yong, Managing Director of United International Pictures (UIP) Malaysia, the country’s leading film distribution company. A challenge that creative agency C27 had no better pleasure of taking
