Universal McCann (UM), the global media agency network powered by the mission to ‘Stand Against Bland’, has been appointed as the Media Agency of Record (AOR) in Malaysia for TCP Red Bull Malaysia, the world’s leading energy drink brand. UM’s remit includes all media duties such as strategy, planning, buying,
Darren Yuen’s assent to network CEO of IPG Mediabrands was a natural trajectory of an already remarkable journey. No stranger to the group, Darren’s previous 8 years saw him leading BPN, then Reprise and most recently as CEO of Initiative. In his first 100 days, he sits down with MARKETING
Chariot has retained its role as global social media agency for PICO, following a competitive pitch held earlier this year. The win extends a growing partnership now entering its third year, as PICO continues its push to expand brand influence and deepen engagement across international markets. The two-way pitch culminated
Sticky Rice, the rapidly expanding social-first agency under Trapper Group, has achieved two significant wins: the regional social media mandates for Kia APAC, the globally recognized automotive brand represented by their Master Agency, Innocean Malaysia, and Emborg, a prominent food company. The agency has been entrusted with providing a comprehensive
By The Malketeer Smarter, Safer Data Future for GroupM and WPP Open WPP has acquired data collaboration pioneer InfoSum—an acquisition set to supercharge the holding company’s artificial intelligence (AI) and first-party data capabilities. The deal, whose terms remain undisclosed, reflects WPP’s accelerating strategy to deepen its technological advantage in an
By The Malketeer A Power Play in the Global Arena: LinkedIn Recently Named R/GA its Global Strategic Creative Agency In a move that signals a strategic shift in LinkedIn’s global advertising approach, Publicis Media has secured the social platform’s lucrative media account, taking over from long-time partner Dentsu. This transition
By The Malketeer Creating Immersive Shopper Experiences into Heineken’s Premier Sponsorships Heineken has appointed WPP as its global partner for commerce and below-the-line (BTL) marketing. This partnership will see WPP harness the power of AI through its proprietary platform, WPP Open, to craft cutting-edge brand experiences designed to captivate consumers
Omnicom Media Group (OMG) agencies PHD and OMD have been ranked #1 and #2, respectively, in APAC in the latest edition of the highly regarded RECMA Diagnostics report. Both agency networks also achieved the highest quali-points in the region. PHD’s ranking reflects a clear sign of momentum, jumping five notches
Ampersand Advisory, a leading consultagency known for its innovative approach that seamlessly integrates creative, media, PR and data, has been featured in the top 500 in the Financial Times Statista High-Growth Companies Asia Pacific, for a remarkable 3rd year in succession. Ampersand Advisory first featured in 2023, and has now
Ampersand Advisory, a leading consultagency known for its innovative approach that seamlessly integrates creative, media, PR and data, announced the strengthening of its creative department with several noteworthy hires, as well as a key promotion. This strategic move reinforces Ampersand Advisory’s commitment to delivering cutting-edge creative solutions that work smoothly
