Universal McCann, the global media agency network of IPG Mediabrands, today announced the launch of BrandSync360, a proprietary, next-generation brand performance tracker designed to address the evolving needs of modern marketing. BrandSync360 empowers brands with the tools to monitor, measure, and optimise their communication activities with unprecedented precision and clarity,
By The Malketeer A Rare Independent Global Network with Profound Automotive Expertise In a strategic move that underscores the evolving landscape of automotive advertising, Mini has appointed German independent agency Jung Von Matt to oversee its global creative account. The decision follows a competitive pitch and marks a significant reunion
“Consumers have become more financially conscious. Convincing them to spend their time and money at the cinema has become increasingly challenging,” says Nicholas Yong, Managing Director of United International Pictures (UIP) Malaysia, the country’s leading film distribution company. A challenge that creative agency C27 had no better pleasure of taking
Catcha Digital Berhad (“Catcha Digital” or the “Company”) announces its financial results for the fourth quarter ended 31 Dec 2024 (“Q4 FY2024”). For Q4 FY2024, the Company reported a record Profit After Tax and Minority Interest (“PATAMI”) of RM1.80 million. This marks a significant increase compared to Q4 FY2023, where
Dentsu has appointed Bala Pomaleh as CEO, Media, dentsu Malaysia. Effective 3 March 2025, Bala will report to Audrey Chong, CEO, dentsu Malaysia. A revered media leader in Malaysia with 20 years of management experience under his belt, Bala returns to dentsu after close to nine years at IPG Mediabrands,
By The Malketeer The Harsh Reality: A Make-or-Break Moment for Dentsu Dentsu, the Japanese advertising giant, has found itself in an unenviable position. With a brutal US$1.38 billion goodwill impairment hanging over its international business, the company has laid out an ambitious three-year Mid-Term Management Plan (MTMP) aimed at regaining
VJ Anand, former ECD of Vaynermedia EMEA and a well-known creative in APAC, has launched ‘ballsy’, an independent brand consultancy based in Singapore. He will be running it with partner Eddy Lim, who has vast experience in the music and entertainment industry. ‘ballsy’ will offer creative and agile strategies to
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has appointed Winnie Chen-Head as CEO, Malaysia. In her new role, Chen-Head will lead strategy, operations, and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia. She succeeds Eileen
Trapper Group, a leading communications agency recognized for its innovative solutions and client-first approach, is excited to announce the strategic appointments of Ms. Louise Moo as Group Chief Media Officer and Mr. Devashish Banarjee as Head of Digital. These leadership additions come as part of the agency’s commitment to enhancing
Aleph Group, a leading global enabler of digital advertising, fintech services and education technology, proudly marks its 20th anniversary with the launch of a bold company manifesto and video campaign, celebrating two decades of innovation, growth, and its mission to make the digital world more accessible for everyone. From its
