By The Malketeer In a world where video calls and digital fatigue coexist in uneasy harmony, American Express Global Business Travel (Amex GBT) has launched a bold global campaign inviting us to reimagine the value of in-person connection. Developed in collaboration with Droga5 London, ‘Great Ideas Travel’ isn’t just a
By The Malketeer On Sunday, 15 June, as millions around the world pause to honour the father figures who shaped their lives, brands are once again reminding us of the quiet strength, sacrifice, and silliness that define fatherhood. From laugh-out-loud moments to tear-jerking tributes, this week’s Absolute Best roundup in
Sushi King, Malaysia’s leading Japanese restaurant chain, marked this Father’s Day with a creative celebration that put the spotlight on dads in the most unexpected way. Across outlets nationwide, the brand transformed its iconic kaiten sushi belt into a moving gallery featuring portraits of fathers drawn by their children. The
By The Malketeer The marketing industry has always evolved at the speed of culture, but with generative AI now transforming everything from copywriting to campaign planning, Malaysian agencies are facing a watershed moment. The old model where headcounts scaled with billable hours is buckling under pressure. Yet within this disruption
By The Malketeer Let’s admit it. Just saying the word “pitch” gives most of us the urge to fake a migraine and call in sick. Whether you’re battling for a big-brand brief or sweating through a startup proposal, the scenario’s all too familiar: stiff slides, recycled scripts, and glazed eyes around the
The United Nations Children’s Fund is channelling a meme to promote the International Day of Play on June 11. Here’s how you can take part. You’re probably aware of the recent “starter pack” action figure trend, which saw people using AI – or occasionally analogue methods – to depict themselves
By D.Sriram I loved advertising and worked in agencies for 18 years of my life before getting involved in startups and then new media companies. However, it feels to me like its fundamentally changed, and not for the better. The trade press is full of awards scams, agency reorganisations and
Fishermen Integrated and GXBank have joined forces to increase awareness on GX FlexiCredit, a loan financing product that provides customers with access to funds as needed — within minutes — through a flexible credit line. Dylan Cheong, Associate Director at Fishermen Integrated, said the campaign, called ‘Cash in Minutes’, aims
Reebok has teamed up with contemporary golf brand Manors to launch their debut co-branded collection, a full range of shoes and apparel that blends 90s Reebok sport DNA with MANORS’ modern golf utility. It is backed with a global campaign by Stink Studios that takes a stance against a traditional
By The Malketeer In the hallowed halls of New York’s Museum of Modern Art during this year’s AICP Week, the advertising world paused to honour one of its greatest provocateurs. The occasion was the premiere of Here’s to the Crazy Ones, a new documentary tracing the untamed genius and artistic
