The United Nations Children’s Fund is channelling a meme to promote the International Day of Play on June 11. Here’s how you can take part.
You’re probably aware of the recent “starter pack” action figure trend, which saw people using AI – or occasionally analogue methods – to depict themselves as toys on social media. This gave UNICEF, the arm of the United Nations responsible for providing humanitarian and developmental aid to children, an idea.
June 11 is the International Day of Play, which refers to the 31st article of children’s rights. These were ratified in 1989 and are part of the legislation in almost every country in the world.
Article 31 of the UN Convention on the Rights of the Child is closely linked to the development of creativity. Every child has the right to rest, leisure and play. To age-appropriate active recreation and to free participation in cultural and artistic life.
If you also want to stand up for the right to play, UNICEF urges you to transform yourself into your favorite toy or action figure from your childhood with the hashtag #ChildRightPlay on your social media channels from May 30, 2025. Or make it even easier and just show off your favorite toy or character. Every post helps to raise awareness of the right to play.
Play is a natural form of learning, exploration and self-expression for children. Through play, children experiment with roles, materials and ideas. They develop their imaginations and find innovative solutions to problems, building up the resilience they need to deal with challenges and tasks as adults.
Play is an essential part of a child’s healthy development, physically, cognitively and emotionally. The campaign, initiated by UNICEF Switzerland and Liechtenstein, aims to raise awareness of this.
To kick things off, the example above is an AI creation by Philipp Skrabal, current “Advertiser of the Year” in Switzerland and CCO, partner and board member at the Team Farner alliance of communications agencies. And Lego fan, it seems.
So go ahead – start playing! And remember to post the toy version of yourself on socials with the hashtag #childrightplay!
Share Post:
The APPIES is where Malaysia’s boldest campaigns, brightest ideas, and most impactful storytellers take the stage.
More than an awards show, it is the industry’s ultimate platform for creative, media, digital and marketing excellence, where live presentations meet live judging.
This is your chance to showcase work that moved audiences, shaped conversations, and delivered real results.
From breakthrough brand campaigns to innovative digital experiences, the APPIES celebrates the work that defines the future of marketing.
Step into the spotlight alongside the industry’s leading agencies, brands, creatives, strategists and changemakers.
Whether you are aiming for Gold, Silver, Bronze or the prestigious Best of the Best recognition, this is your moment to make history.
Your campaign deserves to be seen.
Your ideas deserve the stage.
Your work deserves the legacy.
KEY DATES
Haven’t subscribed to our Telegram channel yet? Don’t miss out on the hottest updates in marketing & advertising!
