Posted on by Nathalie Tay
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GXBank Teams with Fishermen Integrated to Launch Innovative GX FlexiCredit Campaign
12 Jun
Fishermen Integrated and GXBank have joined forces to increase awareness on GX FlexiCredit, a loan financing product that provides customers with access to funds as needed — within minutes — through a flexible credit line.
Dylan Cheong, Associate Director at Fishermen Integrated, said the campaign, called ‘Cash in Minutes’, aims to position the digital bank’s latest offering as a quick and hassle-free financial solution for Malaysians whenever they are caught in a pinch.
“Unplanned moments like a soaked phone or an emergency bill are more common than we think and they always seem to hit at the worst time. That truth really grounded the work for us. We have had the privilege of being part of GXBank’s journey since their launch in 2023, and it is always exciting to partner with them in bringing bold, useful ideas to life. FlexiCredit is one of those — a product that is fast, intuitive, and made with underbanked Malaysians in mind,” Cheong added.
For creative execution, Andrew Tan, Fishermen Co-Founder and Executive Creative Director, said the team went with a simple yet impactful approach.
“We developed a series of six-second animated videos, featuring various scenarios we can all relate to: a surprise medical bill, a burst pipe, your laptop damaged, your cat falling sick, a last minute business trip, just to name a few. Through these scenarios, we convey in a concise manner how GX FlexiCredit can be a helpful resource when unplanned moments occur.”
Yeap Yan Han, Head of Marketing at GXBank, said they also wanted to create something instantly recognisable — a sound that captures the speed and simplicity of getting cash when you need it most.
“Many Malaysians turn to personal loans in times of urgent need, but traditional options take too long to come through with the money. With FlexiCredit, we have set a new standard by approving and disbursing cash in just minutes, right when it matters most,” he added.
