By The Malketeer The curtains have closed on the Cannes Lions International Festival of Creativity 2025, and if there’s one takeaway from this year’s event in the south of France—it’s that the Asia-Pacific region has truly arrived. With a total of 118 Lions—including a Titanium Lion, 8 Grand Prix, and
GO Communications has been appointed by Irama Hotel – an up-and-coming independent hospitality landmark in Kuala Lumpur – to oversee aspects of PR and brand communications duties ahead of the hotel’s opening, slated for Q4 2025. As part of this appointment, GO Communications will manage a full suite of services,
By The Malketeer In an age where attention spans flicker shorter than a TikTok reel, Malaysian brands are realising something profound: stories still sell. But only when told in a way that mirrors how we live, scroll, and feel. Welcome to the age of the micro-drama. These bite-sized, emotionally rich
Cannes isn’t cooling down — it’s boiling over. Over 12,000 attendees from 97 countries arrived at the 72nd Cannes Lions International Festival of Creativity on June 16, once again turning the Croisette into ground zero for adland’s most dazzling ideas. Three days in, and the global creative community is already
By The Malketeer Miniature subs. Tiny billboards. Giant impact. That’s the marketing magic behind the latest campaign from Fishermen Integrated for Subway and Grab Malaysia — one that proves the best ideas don’t always come in big packages. When Subway joined Grab Signatures, Fishermen knew the announcement couldn’t just be
By The Malketeer The Cannes Lions International Festival of Creativity has always been the place where the world’s best ideas go to shine. But beneath the champagne toasts and golden lions, a darker story has been bubbling. One that no amount of PR spin can silence anymore. This year, Cannes
Young brand strategist Nur Humaira has seen in all in her first year in the industry. “I once had a client text us at 8:56PM and asked us to revert back by 9:00PM,” she recalls with a laugh. “That’s only 4 minutes to make the change!” From turbulent trends to
By The Malketeer As world leaders sip curated mineral water in glass-walled summit rooms, The Unfair Glass makes its silent but searing entrance. Unveiled by the One Drop Foundation and VML Canada during the G7 Summit, this provocatively designed double-walled drinking glass is unlike any other. One quarter of its
The promotion for “Visit Malaysia Year 2026” has started in a big way in January 2025. Malaysia is aiming to raise the number of tourists arriving to 35 million. This is phantastic news for everyone in the tourism industry and (people) transportation sectors. While the Ministry of Tourism promotes the
By The Malketeer Last year in May, Apple released a campaign that set the social media ablaze — certainly, not for the reasons it expected. The ad, titled “Crush!”, featured a hydraulic press obliterating a symphony of creative tools: guitars, books, cameras, paint, sculpture, even an old arcade machine. The
