Posted on by Nathalie Tay
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The NexGen Show Episode 19: From Turbulent Trends To Four Minute Deadlines
17 Jun
Young brand strategist Nur Humaira has seen in all in her first year in the industry.
“I once had a client text us at 8:56PM and asked us to revert back by 9:00PM,” she recalls with a laugh. “That’s only 4 minutes to make the change!”
From turbulent trends to 4-minute deadlines, Humaira touches on everything from festive advertising to the increasing dependence on AI tools like ChatGPT in the latest episode of The NexGen Show.
“You can always tell if something is produced by AI or if it’s produced by humans,” she says. “Maybe the public won’t know, but you can always tell as a creative.”
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a weekly non-profit podcast series that highlights rising talents in the marketing, media, and communications spaces.
