Posted on by Nathalie Tay
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The NexGen Show Episode 18: Public Relations or All-Rounder?
09 Jun
The NexGen Show is a weekly non-profit podcast series that helps propel young workers in the industry.
Hosted by Malaysian advertising veteran Prof. Harmandar Singh, each episode highlights a rising talent in the marketing, media, and communications spaces.
In Episode 18, fresh graduate Adam Ang shares his perspectives on the public relations industry and how being an all-rounder is no longer optional.
“I try not to narrow myself down to one path,” he explains. “As I’ve been sending in my resume, I try to look for companies where I can be a great help — even if it’s outside of public relations.”
As public relations continues to evolve, adaptability is key to staying relevant in the job market.
“Most public relation agencies have started using AI, so they don’t need as many PR practitioners anymore,” he says. “Even ideation comes from AI these days, so it’s definitely different from how it used to be.”
Listen to these insights and more in the latest episode of The NexGen Show. New episodes every Sunday, 7PM on Spotify, Apple Podcasts, and YouTube.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
