PepsiCo is adapting by meeting them in content – and building a strategy shaped for the TikTok generation In a world where livestreams double as shopping malls and Gen Z treats snacks like selfie props, the rules of consumer engagement have changed. For the next generation of shoppers, flavour is
Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the subject of men’s sexual health front and centre in Hong Kong – by appearing to put a pair of giant inflatable balls front and centre of the city’s world-famous harbourfront. The balls in
By The Malketeer In an education landscape often dominated by rankings and statistics, Taylor’s University has managed to do something few institutions can: make data emotional. With its latest brand campaign, The Bold Rise Together, the top-ranked non-government-linked private university in Southeast Asia isn’t just celebrating its climb to the
By The Malketeer Sometimes, a cup of coffee is more than just a comforting brew. Sometimes, it becomes a symbol of strength, of community, and of rising again—fully and wholeheartedly. That’s the message at the very heart of NESCAFÉ Malaysia’s latest campaign, Bangkit Sepenuh Hati. And in a time where
Wipro Unza, a leading personal care company and home to some of Malaysia’s most recognizable brands, is opening a creative pitch to select a new strategic advertising partner for a two-year contract. They are inviting agencies to compete to elevate the creative and strategic direction for: Carrie Junior Dashing Enchanteur
By The Malketeer If 2025 had a tagline for IDOTYOU, it would simply be: Unstoppable. From clinching their first APAC Effie for the Kau Sundaeku mini-drama series to sweeping three wins at Meta’s inaugural Reels Impact Awards, this independent agency has been quietly—yet boldly—shaping the future of brand storytelling in
By The Malketeer It was meant to be a moment of global acclaim. A creative crescendo. A crowning jewel for São Paulo-based agency DM9 at this year’s Cannes Lions. Instead, it has turned into a storm of suspicion. The festival’s most prestigious honour in Creative Data — the coveted Grand
The NexGen Show celebrates its 20th episode with a conversation that reminds us why we started this in the first place. At just six months into her full-time role, brand executive Joy Teng is already gaining sharp insights into the rapidly evolving world of advertising. “I had the interesting opportunity
By The Malketeer The Consumers Association of Penang (CAP) has issued a powerful call to action urging the government to introduce a Food Waste Act to tackle Malaysia’s ballooning food waste crisis. But beyond legislative change, there’s a deeper truth we in the marketing and advertising world must confront: We
By The Malketeer At a time when artificial intelligence threatens to flatten the creative landscape into algorithmic sameness, Saatchi & Saatchi reminds the world why human connection still lies at the heart of great storytelling. Unveiled at this year’s Cannes Lions, the 2025 New Creators Showcase shortlist honours a fresh
