Wipro Unza Announces Open Creative Pitch for Key Fragrance and Kids’ Brands

Wipro Unza, a leading personal care company and home to some of Malaysia’s most recognizable brands, is opening a creative pitch to select a new strategic advertising partner for a two-year contract.

They are inviting agencies to compete to elevate the creative and strategic direction for:

  • Carrie Junior
  • Dashing
  • Enchanteur
  • Romano
  • Scentify

A cornerstone of this partnership is a commitment to originality. The winning agency will collaborate with their local teams from product inception to campaign launch. All works are original and created locally; they do not adapt regional or global materials.

They are looking for an agency that combines rigorous strategic thinking with exceptional creative execution. Furthermore, the ideal partner must demonstrate the agility and executional speed required to excel in the fast-moving and demanding personal care FMCG categories. A deep, nuanced understanding of local consumers and a truly collaborative spirit are essential.

Key Dates:

  • Expression of Interest Deadline: Interested agencies must email their name and a brief introduction to Jessie Lian ([email protected]) by 5:00 PM on Tuesday, July 1, 2025.
  • Shortlist Confirmation: Selected agencies will be notified and invited to present by end of day, Thursday, July 10, 2025.

Detailed briefing documents will be shared with the shortlisted agencies. They are excited to discover a partner who can match their ambition with both creativity and pace.


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