Max the Stress Ball is back. And this time, he’s on a stress-fuelled rampage. In the latest campaign crafted by Income Insurance and BBH Singapore, the iconic human stress ball rages against the capital guarantee promised by Income Insurance’s Savings products – Gro Cash Plus and Gro Cash Sure –
By India Fizer In an industry where speed often compromises substance, Antonio McDonald is building something different at KUAMP. Leading a team that is engineered for agility while grounded in cultural authenticity, he shares how KUAMP stays sharp under pressure, bridges creative and production from day one, and delivers emotionally
By India Fizer Fabian Barz, Chief of Production at INNOCEAN Europe, walks us through the agency’s dual-team structure and offers candid insights on balancing creative ambition with real-world production demands, the growing (and sometimes overhyped) role of AI, and why adaptability is everything. Can you give us an overview of
By Mark Tungate As executive creative director of brand experience agency Pinch, Michael Brown designed the Amazon Port in Cannes and brought the world of Stranger Things to Broadway. We find out how he and the team at Pinch turn brands into experiential spaces. The branded structures that pop up
By Mark Tungate At the legendary Carlton Hotel in Cannes, we sat down with Christian Johansen, President, McCann Worldgroup Europe & UK, and Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, to talk about creativity, technology – and imagination. At McCann you have a mission to build enduring
KFC Thailand has made history with its first-ever Cannes Lions win, earning a prestigious Gold Lion in the Film category at the 2025 Cannes Lions International Festival of Creativity. The recognition also marks parent company Yum! Brands’ first ever Gold in Film at the festival, celebrating not only a standout
Pictured above: Timothy Chan, Sailendra Kanagasundram, Hamimda Agil, Gary Tay, Milan Agnihotri, John Chacko, Yee Hui Tsin, Amy Chia, Omar Shaari, Sandeep Joseph. We’re excited to share highlights from our 32nd Annual General Meeting (AGM), held on 25 June 2025, where we ushered in a new Executive Committee (EXCO) for
From Left to Right: Kelly Kam (Group Chief Executive Officer of Alliance Bank Malaysia Berhad), Natalie Tan (Partner 5X Capital), and Bikesh Lakhmichand (CEO & Founding Partner, 1337 Ventures) In a unique and landmark convergence of business, storytelling, and digital streaming, Alliance Bank Malaysia Berhad today launched The Ultimate Elevator
KFC Thailand, the number one fried chicken brand, is now kicking off a flavor frenzy with a bold and creative campaign: “Can’t Trust Yourself When Chilli Cheese is Near!” More than just a comeback, it is a phenomenon marking the return of KFC’s legendary “Chilli Cheese” menu items, including the iconic Chilli
Shell Malaysia, in collaboration with GrowthOps Asia (lead creative), Edelman (PR) and Invictus Blue (media), continues its main character energy by unveiling eye-popping fake out-of-home (FOOH) activations for Shell V‑Power. A virtual billboard showcasing Lewis Hamilton in Scuderia Ferrari HP red has been projected in front of the iconic Petronas Twin Towers, Petaling Street
