Oliver Chong brings us in the world of strategic planning in the latest episode of The NexGen Show. Hosted by Malaysian advertising veteran Prof. Harmandar Singh, The NexGen Show is a non-profit podcast series where young talents talk about their future, fears, and fresh perspectives in a conversational format. The
To launch the Bespoke AI Jet Ultra across Southeast Asia, Samsung didn’t just lead with specs — it told a story about something invisible: air. The centrepiece of the campaign is a striking video demonstration that visualises suction power like never before, turning airflow into a protagonist and physics into
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media globally has had its best year to date, and OOH spend is forecast to grow to $49.8bn USD in 2025
What the World’s Biggest Festival of Creativity Taught Me About the Power of Presence By Srikanth Ramachandran, Founder & CEO of Moving Walls Group The 2025 Cannes Lions International Festival of Creativity took place from June 16 to 20 in the postcard-perfect town of Cannes, France. If you work in
By The Malketeer What if the secret to rediscovering Hong Kong lies not in sweeping itineraries but in zooming into the tiniest of neighbourhoods? That’s exactly what Cathay Pacific’s bold new campaign, The Most Fun Per KM², aims to prove – that within every single square kilometre of Hong Kong
By The Malketeer Carro – Asia Pacific’s largest and fastest-growing online used car platform – is once again flipping the script on traditional automotive advertising. With the dramatic flair of a Hong Kong crime thriller and the comedic punch of a well-timed parody, Carro has released the second instalment of
By India Fizer With timelines shrinking and media channels multiplying, production has become more dynamic than ever. Sanam Bartoletti discusses how her team blends traditional craft with modern agility, offering insight into what it takes to lead production at the intersection of creativity and complexity. Can you give us an
By Maud Largeaud Cannes is not only the global stage for creativity — it’s also where the industry comes together. We met Reda Raad, Group CEO of TBWA\RAAD, near the TBWA ice cream truck — the activation bringing Disruption® to life this week. Reda has helped shape one of the
Unlike her peers, Jade Lim isn’t in a rush to return to the agency grind. In Episode 21 of The NexGen Show, the young graphic designer offers a behind-the-scenes look at her evolution from agency deadlines to the slower, more intentional pace of in-house creative work. “The fast nature of
By The Malketeer When was the last time a public service campaign gave you goosebumps? CelcomDigi’s latest initiative, Kisah Benar: Scam Siber, airing as a special segment on TV3’s long-running crime series 999, is doing just that. More than just another awareness campaign, this revival of the nostalgic Kisah Benar
