Coca-Cola brings back its iconic Share a Coke campaign for a new generation with over 150 names and nicknames to share with friends (and getting yours has never been easier). Remember the thrill of finding your name on a Coca-Cola bottle? The iconic ‘Share a Coke’ campaign is back and
Imagine waking up to a home that anticipates your needs without you needing to lift a finger, with smart appliances learning your routines from day to night, and helping you flow through your tasks at home simply yet effectively. Step into the future of an interconnected AI Home with Samsung’s
2025 Effie Awards calls for entries, brings new synergies to the LIONS portfolio of prestigious and coveted branding and marketing awards The 2025 Effie Awards Malaysia announced its call for entries, launching its 17th edition with the theme “Unmatched, Unrivaled, Undeniable”. First created in 1968 in New York, the Effie
Some people find their careers with laser focus. Others, like this week’s podcast guest, stumble into them — and stay for the love of the craft. A trained English linguistics graduate who “never knew what he wanted to do,” Pavetheran Nagarajan entered advertising by following where the money took him.
DTE Gaming secured a hard-fought victory to become the official Dew Challenge 2025 National Champion, claiming their place at the top of Malaysia’s community mobile esports scene. Held over three days at Sunway Pyramid’s Blue Atrium, the Grand Finale marked the spectacular close of a campaign that has pushed boundaries,
By The Malketeer In an age where micro-trends come and go in the time it takes to do a load of laundry, Unilever is flipping the creative script for its Home Care brands. The global FMCG giant has just launched Sketch Pro, a cutting-edge in-house AI-powered design platform poised to
By The Malketeer We’ve been talking about transformation for years—digital first, data-led, agile, customer-centric, purpose-driven, AI-powered. But behind the buzzwords and shiny decks, Malaysia’s advertising agency model remains worryingly stuck. Not for lack of creativity or talent—but because the very foundations of how agencies are structured, rewarded, and valued are
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, in partnership with No.1 Halal personal care brand Safi, has launched a groundbreaking event showcasing Safi’s commitment to an active lifestyle for young Hijabi women. The ‘Safi 72-Hour Sweat Challenge’ presents the longest non-stop pickleball marathon in Malaysia, that
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network has, partnered with Pizza Hut Malaysia to turn one father’s emotional story into a moment that will last forever — quite literally. It all started with one iconic heart-shaped pizza. After receiving Pizza Hut’s special Father’s Day ‘Pizza Heart’
Goodday Milk proudly unveils Goodday KidSTART 3.0, Malaysia’s largest and most inspiring kidpreneur platform—built to spark ambition, build confidence, and unlock the potential of young dreamers nationwide. Now in its third year, the programme continues its mission to equip the next generation with essential skills in business, leadership, and financial
