Subway Malaysia is making a bold play with its latest product innovation — SubPizza — backed by a campaign that parodies iconic Malaysian film moments to deliver flavour with flair. To launch the pizza-inspired menu, the brand unveiled a series of humorous short films that spoof four beloved classics: Men
When Cathay Cargo and Leo Burnett Hong Kong set out to reimagine the transport of animals by air, they weren’t expecting to make one of the world’s first fully AI-native commercials at this scale. But they did. And not only did it work—it raised the bar. The result is “Welcome
“Pitch after pitch, brief after brief… and then one day, silence. That’s when you realise the bottom didn’t fall out… it was never there.” It’s a sobering thought. But not a negative one. Marketing has never lacked buzzwords, bravado, or colourcoded decks. But somewhere along the way, we stopped asking
As artificial intelligence reshapes the advertising world, IPG Mediabrands remains grounded in values – prioritising people, purpose, and ethics in an era driven by algorithms. The media landscape is constantly evolving, and while algorithms now often speak louder than humans, IPG Mediabrands offers a refreshing reminder that behind every transformation,
By The Malketeer In an industry where agencies rise fast and fall faster, Friends Advertising has quietly achieved something extraordinary. It’s still here. Still creating. And still staying true to its name. Founded in the late 1990s by Dato’ Shahrein Zainal and Rashid Ahmad, Friends is one of Malaysia’s longest-surviving
Malaysia has long been a world pioneer in the cultural art of lion dance, from inventing the gravity-defying high pole discipline to hosting the most prestigious international competition: the World Lion Dance Championship at Resorts World Genting (RWG). This year marks the 15th edition, where 40 elite teams from Asia,
By The Malketeer We like to think we’re built differently. That our creative hustle, late-night grinds, back-to-back meetings, and weekend pitches are just “part of the job”. That passion will protect us. That purpose will sustain us. That burnout, if it ever happens, happens to someone else. That illusion is
By The Malketeer In the world of cause-driven advertising, where emotional storytelling and shock tactics often walk a fine line, a recent ruling by the UK’s Advertising Standards Authority (ASA) has reignited debate around creative boundaries, public sensitivity, and the ethics of provocation. Viva!, the UK-based vegan charity known for
By The Malketeer “We don’t sell stunts. We build reputations,” exclaims a hardcore PR veteran. In an industry built on the fragile currency of trust, nothing shakes the foundations harder than false promises wrapped in shiny packages. This week, two of Malaysia’s most prominent public relations bodies – the Public
By The Malketeer Malaysia’s public relations industry is standing at a crossroads — not one paved in vanity metrics or viral reach, but at a fundamental reckoning of purpose, value, and identity. At the heart of this reflection is a timely and urgent call by Prof Mohd Said Bani CM
