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In a festive season crowded with glossy Raya films, saturated colours and cinematic melodrama, P. Ramlee has returned not through an archive reel, but through a bucket of fried chicken and a plate of nasi berempah. That, in essence, is the playful premise behind Marrybrown’s new Ramadan campaign, Santapan Ramadan,

Spritzer has chosen to do something more mischievous this year for Hari Raya. Instead of tugging heartstrings, the Malaysian bottled water brand has turned the Raya kitchen into a musical stage — complete with rhymes, pantun, suspicion from an auntie, and a chorus built around an unlikely ingredient: sparkling water.

Every Hari Raya season in Malaysia comes with its own soundtrack. Radios spin familiar tunes. Shopping malls loop festive jingles. Families drive home with a Raya playlist humming in the background. This year, AirAsia has decided to join the chorus—not with a typical advertisement, but with a full-blown festive anthem.

Sometimes the most powerful regulatory action begins not with a boardroom debate or industry conference, but with one person deciding something simply isn’t acceptable anymore. That is exactly what happened in a recent case highlighted by Free Malaysia Today (FMT), when UK-based Malaysian paediatrician Dr Ayne Zarof successfully pushed for

Airlines spend millions trying to engineer “brand love.” Loyalty programmes. Cabin upgrades. Endless advertising promising comfort at 35,000 feet. But occasionally, the most powerful brand story arrives not from a marketing department but from a child with a crayon. That is the unlikely origin of “Pilot Parker: A Story of

In Malaysia’s annual wave of Hari Raya brand films, many follow a familiar formula: warm family reunions, laughter around the dining table, and a sentimental closing line about togetherness. But occasionally, a story chooses a quieter path — one that trades spectacle for something far more intimate. Zurich Malaysia’s latest

At first glance, it looked like political theatre. A government official on horseback at Mount Rushmore, speaking sternly into the camera about law and order at America’s borders. The message was simple and cinematic: break our laws and you will be punished. But what began as a dramatic government advertising