Advertising

Omnicom and Volkswagen Collapse the Agency Silos Into One: Bernbach 

For decades, the global agency model has been a carefully managed sprawl. Creative in one corner, media in another, data somewhere in between, all stitched together with meetings, markets and, occasionally, miracles. Volkswagen appears to have decided that era has run its course. In its place comes something more deliberate.

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Vaseline Puts Its Fans on the Product Label

By the time most beauty brands notice a trend, it has already lived a full life online. Someone tries something in a bedroom mirror, films it, posts it, and the idea travels. By the time it reaches a brand’s lab, it often arrives stripped of its origin story. Vaseline is

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PURE GOLD

There are awards. Then there is the weight of Gold. They cannot fake brave thinking. They cannot mint original instinct under pressure… That is what makes The Ham Report matter. In a market flooded with trophies, citations, badges and applause, the Ham Report does something gloriously unfashionable. It filters out

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