Shopper360 bridges the skills gap in shopper marketing

(Marketingmagazine.com.my)-  In its bid nurture the new generation of talents in Shopper Marketing, shopper360 (previously known as Pos Ad Group) hosted the students of IACT for its Retail Lab training.

According to shopper360’s group managing director, Sue Ann Chew, today’s advertising courses are lacking in education on retail advertising and shopper marketing.

“There is a big and growing demand for talents in the retail segment and very few are being prepared and trained for this industry.” shared Sue Ann.

Taking it upon themselves to nurture tomorrow’s shopper marketing superstars, shopper360 launched their Retail Lab in 2015, to showcase the different media ideas and formats available within hypermarkets, supermarkets, pharmacies and convenience stores to students.

Holding a class on retail advertising, graphic design students of IACT were given both a theoretical and practical lesson with a knowledge sharing on the industry with Sue Ann and a discussion on how shopper360 goes about executing and planning a campaign for their clients.

In simulating a real working environment for the students, those attending were given a real life job brief where they were asked to conduct market research, given a job brief and present a proposal for a reputable FMCG client to Sue Ann and her team.

The Retail Lab is a joint initiative by shopper360 and IACT College to produce industry-ready graduates.

APPIES Malaysia 2016 Marketing Conference open for registrations!

‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.

•        36 latest Marketing Case-Studies  

•        22 marketing leaders as Judges  

•        3 top-notch Keynote Speakers  

*        4 Game-Changing Panel Speakers

Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”

Date:           19 & 20 May, 2016 

Venue:          The Grand Ballroom, Eastin Hotel Kuala Lumpur

Time:           8.30am – 6.00pm

To register, go to APPIES REGISTRATION.

Download full brochure here.

Or contact Ruby on 03-7726 2588, [email protected]

APPIES Malaysia 2016 judges:

• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia

• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading

• Eric Wong – Marketing Director, IBM Malaysia

• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia

• Jasmine Lee – Chief Marketing Officer, U Mobile

• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd

• Mark Ng – ASEAN Marketing Director, Castrol

• Martin Soong – Marketing Manager, Fonterra Brands Malaysia

• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia

• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad

• Noreen Sabrina – Head of Brand Communications- Malaysia Digital Economy Corporation (MDEC)

• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia

• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts

• Rizan Ismail – Head of Brand Management, PETRONAS

• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands

• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia

• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia

• Vincent Chong – Marketing Director of Unilever Malaysia

• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia

• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA  

Providing students the right platform to thrive