(Marketingmagazine.com.my) – After two distasteful ads, Firefly Airlines has apologised for what has been deemed “sexist” because of use of flight attendants’ posteriors to promote fare discounts.
“We at Firefly has no intention to be sexist in how we conduct our business and we have the utmost respect for everyone.
“We regret that our recent advertisement visuals has caused discomfort in certain quarters and for that, we apologise,” it said on its Facebook page.
The offending advertising featured women wearing knee length skirts in the airline’s corporate colours, photographed from behind.
Only the lower half of their bodies are shown and the discounts displayed on the women’s posteriors.
One version of the advertisement was posted online with the message “Come grab it real fast”.
Another version used the phrase: “Oooppss…we did it again.”
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
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all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
All entries are to be submitted to [email protected] via file transfer protocol.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)