BRANDTHINK appoints Chia Li Sing as General Manager

BRANDTHINK Malaysia has appointed Chia Li Sing as General Manager of the creative consulting agency, effective immediately. Chia has been with the agency for over 10 years, first leading the PR practice as its senior associate, before moving up to the role of Associate Director for Communications and Brand Planning.

According to a statement by the agency, Chia has played a crucial role in driving key clients particularly with Singapore Tourism Board, Mattel, and Under Armour among many others. She led startup programmes that established a Planning and Brand Consulting practice within BRANDTHINK Malaysia, as well as spearheading the roll-out of a Digital PR practice in 2017. 

As a mentor, she has helped raise leaders especially among women who now leads various roles within the agency. Her time with the agency also saw a rise of strong leadership of extraordinary women in every practice, as well as establishing a culture to nurture future leaders among women who are starting in their careers. Presently, 96% of staff strength within BRANDTHINK Malaysia are women.

”Li Sing has brought to our company a sense of focus, drive and discipline that is instrumental to our success,”said managing director of BRANDTHINK Malaysia, Jui Hong Teoh. “A quietly confident individual, she has a keen eye on the industry and has a pulse on emerging trends.”

Chia’s appointment comes on the back of a challenging year as she leads the agency’s initiatives to start on a footing of growth for 2021. Throughout 2020, the agency embarked on a transformation programme that saw a refinement of practices within the agency, shifting of capabilities to include live-streaming, e-commerce marketing capabilities as well as regional communication planning.

As a result of these initiatives, the agency successfully won new business in the past quarter including The Macallan, Cycle & Carriage, Monin Asia, Kanebo, Tefal, Paramount Properties, Cosentino and Pau Ahmad. These appointments were across several business practices that include PR, Digital Marketing and Social Media Marketing and e-Commerce.