BFM gets creative with GE14 inspired t-shirts, ‘Bata For Mahathir’ and ‘Birkins for Madame’
Malaysia’s GE14 really brought out not only patriotism and unity but also a dash of creativity among everyone.
From nails painted with the political party of one’s choice all the way to t-shirts! BFM radio also came up with two unique tees that captured the eyes and hearts of many Malaysians.
MARKETING magazine spoke to Caroline Oh, BFM’s program director on how the tees came to life.
How did the idea come about?
Basically, BFM has a culture where if anyone in the company has an idea, they can raise it up.
We were talking about the numerous number of designer bags coming out from the Pavillion residences.
BFM’s office administrator, Crystal Ch’ng came up with the idea – wouldn’t it nice to have a tee saying ‘Birkins For Madame’?
We then spun around more ideas and came up with ‘Bata for Mahathir’ after news spread like wildfire that the Prime Minister of Malaysia was spotted wearing a pair of brown Bata sandals.
How has the response been towards the tees?
The response has been extremely positive. We’ve had a flood of people calling in requesting to purchase the shirt, whether it’s the senior generation or the young Malaysian adults.
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* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
and MORE!
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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