An Industry Christmas List Pt.2


( – By: Malati Siniah

Wrapping up the list we started yesterday here is Pt.2 of what our local industry leaders had to say to Santa.


Stuart Ramalingam who was appointed as Vice President of DSA and Head of Dentsu Sports Malaysia (DSM) wish for his agency’s growth coupled with the hopes of many local sporting fans.

“Dear Santa, this Christmas I wish that the 2017 KL SEA Games will see Malaysia finish No.1 on the standings!! Selfishly, I believe 2017 will be a HUGE sporting year for our nation and with Malaysia hosting the games and finishing top of the medal tally, it will naturally drive immense sports marketing traction which we will be able to reap from.”

On what his clients would ask more off…

“I am actually blessed with clients that LOVE sports and just get-it. However, I would like to wish for MORE clients to see that sports can do something that any traditional advertising or media platform cannot achieve.”

Stuart added that his hopes for the New Year was to see more sports marketing talent coming through the system.

“I do feel the new generation coming into the working world, needs to couple the great education they obtained and the modern & creative outlook they possess, with an even stronger attitude (which I often find lacking) that will make them an invaluable asset to the sports industry.”

XmasListPt2bLending his voice for those on the client side Senior VP of Marketing at INTI International University & Colleges Timothy Johnson had two words to say on what he hoped to see more off from his agency in the 2017.

“Childlike curiosity”

Tim added that within the industry he would like to see a ‘stronger desire to use insights to drive marketing actions’.

Serm Teck Choon, CtrlShift’s Country Head of Malaysia and President of the Malaysian Digital Association had this to say on the change in the industry he wished to see.


“One should realise that programmatic is not about cutting costs. We should pay more attention to relevance, response and results. We should also work towards integrating the online and offline data as combining them to provide a single customer view can unleash the power of data.”

Serm also added that he hoped the agency’s newly launched data-driven solution suite, r3, would play a key role in driving the growth of their business. He also shared that the agency would roll out more new and exciting products in 2017.


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