Alliance Bank Extends a Lifeline for Flood-Ravaged Customers

By The Malketeer

Compassionate Banking in Times of Crisis

In the face of recent devastating floods, Alliance Bank Malaysia Bhd has stepped forward with a comprehensive Flood Relief Assistance programme that goes beyond traditional banking, demonstrating a profound commitment to customer support during challenging times.

More Than Just Financial Support

Led by Group Chief Executive Officer Kellee Kam, the bank has crafted a multifaceted relief package that addresses the immediate and practical needs of affected customers.

“As The Bank For Life, Alliance Bank stands by our customers,” Kam says, underscoring the institution’s dedication to community resilience.

Comprehensive Relief Measures

The bank’s assistance programme offers a robust support system, including:

• Loan moratoriums extending up to six months
• Flexible loan repayment modifications
• Comprehensive fee waivers for essential banking services

Practical Support, Personal Touch

Recognising the emotional and financial toll of natural disasters, Alliance Bank has designed its relief efforts with remarkable flexibility.

Customers can receive support for:

• Replacing lost or damaged debit cards
• Reissuing ATM cards
• Reproducing cheque books and passbooks

Accessibility and Compassion

The relief programme, available for application until December 31, 2024, ensures that affected individuals and businesses across multiple states can access critical financial support.

Customers are encouraged to reach out to the bank’s Customer Service or their relationship managers, with each request carefully evaluated on an individual basis.

A Model of Responsive Banking

Alliance Bank’s initiative represents more than just a financial response—it’s a testament to the bank’s understanding that true customer support transcends traditional transactional relationships.

By offering this comprehensive flood relief assistance, the bank demonstrates its commitment to being a genuine partner in its customers’ most challenging moments.

Alliance Bank continues to prove that in times of crisis, empathy and practical support can make all the difference.