Advertising Filmmakers Mark 26th Anniversary As Partnerships Get Entrenched

4 years ago
PPFIM

(Marketingmagazine.com.my) – The Malaysian Association of Advertising Filmmakers, recently held their 26th Annual General Meeting in Kuala Lumpur.

Fresh from their triumph of having implemented an industry agreement, by collaborating with advertising agencies and advertisers’ associations, that laying down in detail complex and other areas based on the law and industry wide experience.

Khoo Kay Lye , who was re-elected as the President of the Association for another two year term , says “ PPFIM’s goal is to promote the value that production companies bring to agencies and advertisers and safeguard the future of production companies.

The objectives to achieve that goal include promoting understanding of the value that producers and production companies bring, as discoverers, nurturers and managers of directing talent, creatively in ensuring the idea is realised to its full potential.

It also means promoting business structures which provide production companies with the opportunity to prosper, to the benefit of advertisers and agencies. The association plans to work with the PPFIM committee of seasoned industry players to roll out plans for the future , with each member of the committee taking on responsibility in specific aspects of the association’s role in the industry like training , Industry Relations, FINAS, Membership Advocacy and Community Relations” .

Mr Chow Chun Son of Reservoir World was elected the Vice-President.

PPFIM

Seated L to R: Jennifer Monteiro-Treasurer (Film Base Asia), Perin Petrus – Secretary (Planet Films), Zurina Ramli – committee member (Independent Pictures), Erica Wong –committee member (Hot Pictures), Khoo Kay Lye –President (Film Stage International)
Standing L to R: Kelvin Theseira – committee member (Directors Think Tank) Chow Chun Son – Vice President (Reservoir World), S T Fah – committee member (PRS Production)

 

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