LarfargeHolcim Group gets new leader for SEA and China branding

Lafarge Malaysia Berhad (Lafarge) gets a new face to head its branding for Southeast Asia and China for the LafargeHolcim Group in the form of Shirley Low, former VP of Marketing for Lafarge Malaysia.

In her new capacity which took effect from August 1, Shirley will be responsible for supporting the LafargeHolcim businesses in South East Asia and China in their brand strategy and planning. 

This year, Lafarge ventured into Digital in its quest to tap into the consumer segment. Commenting on this, Thierry Legrand, Country CEO of Lafarge Malaysia said: “This is the first time Lafarge has used digital to build our brand and extend our reach. We are pleased with the response so far, especially for our Happiness in the City [campaign]. Credit to Shirley and her team for this wonderful campaign. Shirley has laid a solid foundation for the business, for us to progress further. We look forward to having Shirley support the LafargeHolcim markets under her purview to replicate the success she has achieved with the Malaysian market.” 

“Lafarge Malaysia has been focusing on differentiating ourselves through our range of products, services and expertise. Shirley’s contribution has been crucial in strengthening our brand proposition and offers to our customers,” added Terry. 

A company and industry first, its Happiness in the City campaign was launched to measure how happy Malaysians are with their cities. The campaign involved extensive use of digital.

As Vice President of Marketing for Lafarge Malaysia from 2013 to 2017 Shirley was tasked with creating and leading a marketing team to spearhead the business’ initiatives to build and differentiate the brand as a leading building materials company in Malaysia.