GCH Retail picks Universal McCann Malaysia as media gatekeeper

When Malaysia’s top retail brand partners with one of the leading agencies in the country, you should expect something big to happen. Beginning August 1, media agency Universal McCann Malaysia (UM) under IPG Mediabrands today announced it would be top GCH Retail’s new media agency of record.

GCH Retail houses some of Malaysia’s top retail brands such as Giant, Cold Storage, Mercato, TMC and Jasons.

Under the new media partnership, UM will be responsible for media planning and buying across traditional media.

The joining of two of Malaysia’s top power houses could very well result in a fresh and contemporary approach to retail, according to Marketing Director of GCH Retail Saki Goh.

Managing Director of UM Amit Sutha (pictured) said, “We are very excited to partner with GCH Retail. With mainstay brands like Giant and TMC and niche challengers like Mercato and Jasons, it is interesting to see how we will be able to look at smarter ways to synergise media investments with in-store traffic and business transactions.”

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