(marketingmagazine.com) – In today’s saturated market and tough economic conditions brand marketers are working extra hard to ensure that their latest product is the first thing a consumer reaches out to when out shopping.
Why not reward all that hard work by ensuring that your product carries the consumer’s stamp of approval by joining Product of the Year (POY).
This innovative marketing concept for products was established 29 years ago in France and today has expanded to over 37 countries across the year. It continues to be the world’s largest consumer-voted award for product innovation and a global benchmark for brands.
In Malaysia, the Product of the Year seal is backed by the votes of more than 2,000 households, serving as a shortcut for shoppers in the supermarket to identify the best, saving them both time and money.
This year’s POY judges
By tying up with an established research partner such as Nielsen and having a panel of industry experts to streamline the entries consumers know that products which won the converted POY seal had the X-factor which led to its victory.
Last year’s winners include Nestlé Products for NESCAFÉ Mountain Wash, Procter & Gamble (Malaysia) for Ambi Pur Mood Therapy Collection, Etika for Lipton Ice Tea Peach and more!
So how do you enter?
This year POY has made is entry submission available online. Simply head on to www.productoftheyear.com.my to enter your most innovative product launched in 2016.
Products entered should demonstrate innovation in either design, function, packaging and also should have been launched within this year.
Entered products and services are then placed into specific categories including food, beverages, personal care and household care. Upon being streamlined by our panel of experts in the retail field, the products would then be put through a nationally representative online survey of 2,000 consumers in urban area of Peninsular Malaysia by Nielsen, POY’s Research Partner.
Products judged by consumers in the online survey will be evaluated according to three key factors which include attractiveness, innovation and satisfaction.
Winning products will be announced at an awards ceremony in June 2017 and will receive the right to use the red POY seal in their marketing and communication activities for the subsequent one year.
Testimonials from the winners. Go online at www.productoftheyear.com.my to find out more.
However, POY is not only about winning, the awards also serves as a learning platform for both the shortlisted and winning brands as participating brands will receive a category report on how well their product scored among Malaysian consumers.
The detailed report would carry the breakdown of how they scored in each category along with an analysis of the contributing factors which lead to the decisions made by the consumers.
So what are you waiting for? Take your brand to the next level by entering it at: www.productoftheyear.com.my
To find out more about the awards you can contact Sandesh at +603 7726 2588 or [email protected].
Closing date for submissions is December 31, 2016.
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