Entropia responds to GroupM’s letter

(marketingmagazine.com.my) – “We would welcome GroupM to join us in furthering the viewability standards in the industry. Their explanation of different dimensions of viewability adds more body to this debate, which is healthy, even though some of the points are rather simplistic. Their claim that they were the first to guarantee 100% viewability, is something we have nothing to say about – our story doesn’t talk about that. Also their claim that our story is misleading is something we would not like to comment on. The sentiment behind it has nothing to do with the viewability debate, and we would not want the focus on digital credibility here to go away.”