For this year’s International WONDA Coffee Day (IWCD), WONDA Coffee set up their very first interactive barista – WONDA Coffee Digital Dispenser Billboard.
Serving free ‘taste like just brewed’ cups of the newly launched WONDA 3-in-1 Premium Coffee, the interactive barista was set up at Nu Sentral, Ground Floor, from 7am – 8pm, on 29th and 30th August.
This gave coffee fans the chance to sample WONDA Coffee’s latest products via a never seen before digital dispenser billboard.
The very first interactive barista was part of WONDA Coffee’s string of activities, deals and promotions happening throughout IWCD celebrations. The brand even brought the café experience to a hot new level with their first ever WONDA 3-in-1 Premium Coffee.
Lucky passers-by at Nu Sentral, who managed to catch WONDA Coffee’s interactive barista, told him their favourite blend of WONDA Coffee and were then rewarded with a WONDA-ful treat of coffee.
This brings about a new experience for WONDA Coffee lovers as the beloved brand engaged them in a fun, interactive way and brought about a new level of excitement to the RTD coffee category in Malaysia.
“WONDA
Coffee has had a very successful presence in Malaysia and since its
launch, we have heard many coffee fans wanting to drink hot cups of
WONDA Coffee that they could make themselves anytime, anywhere. We’re
answering their taste preference by launching the WONDA 3-in-1
Premium Coffee not just in the Original variant, but also in the Kopi
Tarik and Mocha versions, providing ample choices and perfect
experiences for those wanting to make and savour the aroma of a
delicious cup of WONDA Coffee,” said
Santharuban T. Sundaram, Senior Vice President of Marketing and
Alternate Business at Etika Sdn Bhd.
Made
for Malaysians
Malaysia is the first market to launch the brand’s very first WONDA 3-in-1 Premium Coffee. The 3-in-1 coffee that was given away through the interactive barista has three variants – Kopi Tarik, Original and Mocha.
The Kopi Tarik variant is also the first ever to be launched in a 3-in-1 format! All three variants have the premium, freshly brewed taste being made with Arabica blend and fine blend coffees.
WONDA 3-in-1 Coffee Kopi Tarik is made for Malaysians who love to relax at the mamak while drinking a cup of hot coffee with a full-bodied and creamier texture just like the local favourite.
Meanwhile, WONDA 3-in-1 Coffee Original is made for those who love to drink a classic cup of coffee that has the right balance of coffee and milk, no matter the time of day.
Last but not least, for those who prefer having their cup of coffee with a touch of chocolate, WONDA 3-in-1 Coffee Mocha is made perfectly for you.
Round
up your friends for a day of togetherness
WONDA Coffee will also be organising a roadshow at TESCO Mutiara Damansara on 31st August and 1st September 2019, in order to heighten consumers’ coffee experience in Malaysia.
Other than being able to enjoy limited time offers at the roadshows, consumers can join in on the fun games and activities that will be facilitated by fellow radio announcers from EraFM, MYFM and HitzFM!
However, the excitement escalates on the second day of the roadshow! Your favourite announcers from the three radio stations will be your own personal baristas – serving you WONDA 3-in-1 Premium Coffee alongside facilitating activities at the roadshow.
The roadshow will also be broadcasted for 10 hours continuously, from 10am to 8pm making it the longest outdoor broadcast show in Malaysia. With that, attendees stand a chance to win prizes up to RM10,000 and be on air with their favourite announcers!
“We
hope that this year’s IWCD activities have delighted our fans and
increased their love for our coffee. We always look forward to
rewarding them as a way to express gratitude for always supporting
us. We promise to bring more fun activities and experiences for next
year’s IWCD,” Santharuban added.
