Andreas Vogiatzakis appointed as Group CEO of Star Media Group

andreas

According to an official statement from Star Media Group, Andreas Vogiatzakis has been appointed as Group Chief Executive Officer of Star Media Group Bhd and will assume that position starting the middle of August.

Vogiatzakis was previously the CEO of Havas Media Group Bhd, a position he took up in August 2016 and resigned from at the end of last month.

Born and raised in rural Crete, Vogiatzakis quit the prestigious Mathematics University of Athens to pursue his passion for advertising at the University of Florida, graduating with high honours.

He kick-started his career at DMB&B NY and JWT Greece before heading to Asia. In 1997, he launched and ran MediaVest Japan, later merging it with Starcom, with a short stint in between as the Wieden & Kennedy Media Director for Nike, Uniqlo and Ben & Jerry’s.

In 2003, Vogiatzakis moved to Taiwan as the CEO of the MindShare Group and in October 2006, he relocated to Malaysia to lead the Omnicom Media Group, transforming it to be an award-winning formidable force.

On August 2016, he assumed the CEO role of the newly formed Havas Media Group Malaysia, tasked to build the group’s media operations in the country.

In December 2017, his team at Havas Media Group won Gold for Best Media Agency in Malaysia from Campaign, the most prestigious industry Award in Asia.

A seasoned advertising man and a frequently sought-after speaker, Vogiatzakis had conducted high-powered learning sessions at numerous conferences, universities, media companies and the industry at large.

Vogiatzakis has served as president, treasurer or council member on several industry associations and committees, as a judge on numerous award juries and as a member on various industry and university advisory boards.


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene