MARKETING Magazine Asia

Nippon Paint Malaysia (Nippon Paint) received its 4th consecutive Platinum Award for the Paint Category in the Reader’s Digest Trusted Brand Awards 2019 as the consumers’ most trusted brand among industry players.

The Reader’s Digest Trusted Brands Award Malaysia 2019 is judged based on The Trusted Brand Rating (TBR) and is calculated by combining the average scores from the six pillars of trust and the number of people rating each brand.

The six pillars of trust include – Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. For the past 21 years, the Reader’s Digest Awards has given due recognition to the most trusted brands and players among various industries across five countries including Malaysia, Singapore, Philippines, Taiwan and Hong Kong.

“We are truly honoured to receive this award, and are thankful that we are able to continuously serve our consumers at large.

“At Nippon Paint, we have made it our priority to constantly listen to the needs and demands of our customers to ensure that we unceasingly develop innovative products that meet their growing and evolving needs.

“We are humbled that the Malaysian consumers trust our brand and we will continue to strive towards further improving our solutions delivery in multiple aspects,” said Datin Wong Meng Lee, Assistant General Manager of Marketing at Nippon Paint Malaysia Group.

Nippon Paint has a series of industry-first products that cover multiple surfaces such as wall, metal, wood, tiles, floor, road and roof in five multi-segment portfolios which are Architectural, Industrial, Automotive, Marine and Protective.

Nippon Paint was also the first paint company that introduced Malaysia’s maiden odourless paint, Nippon Paint Odour-less, back in 2006.

Since then, a series of innovations were introduced including Nippon Paint Spot-less (2008), Nippon Paint Weatherbond Solareflect (2009), Nippon Paint Odour-less AirCare (2010), Nippon Paint Momento Special Effect series (2012) and Nippon Paint VirusGuard (2015).

Wong added, “Coatings innovation today has progressed far beyond just aesthetics-focused. Today, we look at empirically-tested solutions to provide the required, functional benefits to meet the needs of consumers and create the awareness that coatings go beyond walls.

“Innovation has always been in Nippon Paint’s DNA and we will continue to innovate, inspire and care for our consumers in the years to come.”

“Recently, a survey of more than 200 parents discovered that 70% of parents said that their children spend an average of 8 to 20 hours indoors daily, and that 86% do not clean the walls as often as they do the floor.

“These findings inspired Nippon Paint to develop the Child Wellness Range, a child-friendly coatings solution that includes the Nippon Paint VirusGuard, Malaysia’s first anti-viral coating which was developed with Silver Ion Technology to persistently inhibit the growth of viruses and bacteria on the coated surface, decreasing the spread of contagious illnesses such as Hand, Foot and Mouth Disease (HFMD) and H1N1.

In an effort to effectively reach out to the targeted audience of discerning parents, the Child Wellness Programme was also conceptualised to provide parents, childcare centres and kindergartens owners and operators with expert advice and information on the importance of children’s health and wellness.

In conjunction with the rollout of the Child Wellness Range, Nippon Paint also partnered with Persatuan Pengasuh Berdaftar Malaysia (PPBM), the Malaysian Paediatric Association (MPA) Persatuan Tadika Malaysia (PTM) and the Malaysian Society of Allergy & Immunology (MSAI) to form the Child Wellness Advisory Panel to provide advisory services on the selection of colours and kids-safe coatings to facilitate an uplifting indoor environment for the little ones.