Your Brand Could Be the Next Viral Chinese New Year Ad

The festive seasons present a relentless wave of uniformity, and standing out is no longer just an aspiration—it’s an essential requirement.

Your goal should be to create one of the most memorable and beloved festive ads. Anything less? Simply won’t do.

Astro’s Golden Opportunity

Your gateway to CNY success, Astro presents a remarkable opportunity—consider it your golden sycee.

Astro is a household name synonymous with Chinese New Year, its presence is as integral to the celebration as mandarin oranges and red packets.

This Year of the Snake, your brand has the chance to join this esteemed lineup.

Culturally Relevant Content Astro’s CNY content is more than just entertainment – it has become a deep cultural connection for Malaysians. This powerhouse has consistently delivered content that resonates with audiences on an emotional level, continually innovate with fresh formats and ideas, making it a perfect partner for brands to embed into the cultural zeitgeist.

What Does Astro Have in Store for CNY 2025?

Content Marketing Opportunities:

• Chinese New Year Music Video: Every year, Astro offers a few music videos for sponsorship and product integration. For 2025, all slots are already SOLD OUT. Don’t worry, brands still have the opportunity to create their own CNY hit alongside Astro’s talents. (Fun Fact: In 2024, Astro’s CNY MV reached 24Mil views on YouTube, inspiring over 2Mil user-generated covers and 24k social media reels.)
• Classic Golden Melody Chinese New Year Special: A musical reality show capitalising on the popularity of Classic Golden Melody, connecting your brand with a big loyal fanbase.
• Balik Kampung ESG: A celebrity-driven travelogue that deepens brand engagement with viewers, particularly for those focusing on sustainability.
• Heart2Heart Café: Cooking shows, among the most popular during CNY, ideal for driving product consideration.
• Mak Ling Ling Travelogue & Sifu, May I Ask: Collaboration opportunities with a respected Feng Shui master, appealing to those seeking prosperity.
• I Love Hua Hee Chinese New Year: A variety show targeting the Hokkien community.
• Chinese New Year Movies & Astro Originals Drama: Sponsorship opportunities for brands to connect with blockbuster productions and Astro Originals.

Interactive Gamifications by MY/ MELODY/GOXUAN:

• CNY House Hopping & Lion Dance: Engage directly with consumers in their homes, being part of the memorable visits featuring cash Ang Pao and a lion dance troop, creating a personal and impactful brand connection.
• CNY Lou Sang: Offer a money-can’t-buy experience where your audiences toss Lou Sang with top announcers, with your product featured as part of the prize, boosting brand recall and visibility.
• CNY Reunion Dinner: Put your brand at the heart of cherished family traditions, fostering emotional connections through meaningful family moments shared with top announcers.

On-ground Activations:

• Chinese New Year Roadshows: Thematic festive celebrations in major malls across three regions: Klang Valley, Northern, and Southern Malaysia, providing a unique platform for direct consumer interaction.
• Chinese New Year Countdown Show: An annual show featuring Astro celebrities and live coverage hosted at the sponsor’s venue and air on AEC during CNY eve.

Brand Films:

• Chinese New Year Brand Film: A tailored campaign for brands, from creative development to media amplification, utilizing Astro’s multiplatform reach.

Creative Awareness Drivers:

• Specially Curated Chinese New Year Package: Designed to enhance your brand’s campaign across leading TV channels and radio, complemented by branded videos on the Xuan website and social media.
• Astro CNY Microsite @ XUAN: Immerse vistors in your brand with Fortune 360 package, maximising exposure for your ad with visual roadblock ‘wow’ effect through a fully integrated digital presence.
• XUAN Skit/Vertical Videos: Instantly capture attention with impactful storytelling, leveraging the popular love story genre to create strong engagement.

Conclusion 

Who knows? Your advertisement could even secure a spot in the Top 10 list at the Marketing Magazine Experts’ Choice Awards!

Psst! To date, Astro’s signups has increased among Chinese customers nearly 5x more year-onyear, proving the strong appeal of Astro’s new content offerings.

Contact Astro Media Solutions for further information and explore how your brand can be part of this success.

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