Unicom Marketing and Jaya Media Introduce LED Advertising Trucks to Extend Coverage in Borneo

Minister of Communications, YB Tuan Ahmad Fahmi bin Mohamed Fadzil, has Officially Launched the LED Truck at the Sabah International Convention Centre in Conjunction with Malaysia Day Pesta Seni

Unicom Marketing, in collaboration with Jaya Media, is excited to announce the official launch of its revolutionary 15-foot LED truck, designed to transform the advertising landscape across Borneo, including Sabah, Sarawak, and Brunei.

This ground-breaking LED truck has been launched by the Honourable Minister of Communications, YB Tuan Ahmad Fahmi bin Mohamed Fadzil, at the Sabah International Convention Centre (SICC) on 16th September 2024, in conjunction with the Malaysia Day Pesta Seni celebrations.

The 15-foot LED truck, equipped with a P3 outdoor LED screen, is the perfect solution for businesses looking to expand their reach across both urban and rural areas, without incurring additional shipping costs.

This innovation in mobile advertising allows brands to engage audiences in even the smallest towns, enhancing Digital Out-Of-Home (DOOH) campaigns with dynamic, high-resolution displays and interactive experiences.

Unicom Marketing’s first LED truck will begin operations in Borneo on October 1st, 2024, and plans are underway to deploy at least three trucks across Borneo by the second quarter of 2025.

This expansion aims to provide businesses with unparalleled opportunities to enhance their marketing campaigns and connect with a wider audience across Sabah, Sarawak, and Brunei.

Official Launch Event at SICC

The official launch of the LED truck took place during the Malaysia Day Pesta Seni at the Sabah International Convention Centre on 16th September 2024. The Honourable YB Tuan Ahmad Fahmi bin Mohamed Fadzil, Minister of Communications, officiated the event, marking a significant milestone in Malaysia’s advertising landscape.

“We are proud to bring this state-of-the-art technology to Borneo, offering brands and businesses a cutting-edge platform to communicate with their audiences more effectively.

With the support of the Ministry of Communications and the strategic partnership with Jaya Media, we are confident that this innovation will make a significant impact across the Borneo market,” said Jason Yong the founder of Unicom Marketing.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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