Ogilvy Singapore Appoints Anggie Aprilla as Director of Content

Ogilvy Singapore has announced the appointment of Anggie Aprilla as Director of Content. With dual reporting lines into local Chief Creative Officer Nicolas Courant and regional Chief Delivery Officer Amir Mireskandari, Aprilla’s focus will be on leveraging Ogilvy’s creative talent, partnerships and delivery framework to help clients respond to changing market forces and consumer needs at speed.

Singapore’s Content Hub, which was launched in 2019, has seen phenomenal revenue growth of more than 300% and client and project wins across an impressive mix of local and international brands such as National Crime Prevention Council (NCPC), Dairy Farm, Ministry of Manpower, National Arts Council, HSBC, Converse, AIA and Facebook. 

Amir Mireskandari, regional Chief Delivery Officer at Ogilvy said: “Anggie represents one of the first of many critical roles we are looking to establish in this space as we continue to see tremendous growth in our Content services offering. Anggie will attract, hire and grow the right mix of skills, expertise and experience as we scale our Content capabilities and provide relevant and connected experiences to enable and support sustainable growth for our clients’ brands and businesses.”

A native Indonesian, Aprilla first joined Ogilvy Jakarta in 2013 before transferring to Singapore in 2016 where she joined the Social and Content team focusing on content strategy, execution, and delivery. Aprilla has led some of the agency’s highest profile accounts including HSBC, Unilever, Prudential, Changi Airport and Moet Hennessy SEA.

Aprilla said: “Effective content delivered in moments that matter most to consumers is the spine of the total brand experience. It helps connect physical, digital and virtual touchpoints to provide relevant experiences that spark interest and inspire interaction and transactions. We have a razor-sharp mission to improve return on engagement and content marketing ROI for our current and future clients.” 

Anggie was given the Ogilvy Young Stars award in 2015, becoming the first and only Young Stars winner from Indonesia to be sent to Cannes Lion Festival. In 2020, she was recognized as one of Ogilvy Singapore’s Icons and Rising Stars. Aprilla has been featured in The Generasi Langgas book by Yoris Sebastian and The Kick Andy Show Metro TV in Indonesia.